amika Bust Your Brass Cool Blonde Purple Shampoo

Last updated date: May 17, 2021

DWYM Score

8.9

amika Bust Your Brass Cool Blonde Purple Shampoo

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We looked at the top Purple Shampoos For Blonde Hair and dug through the reviews from some of the most popular review sites. Through this analysis, we've determined the best Purple Shampoo For Blonde Hair you should buy.

Update as May 17, 2021:
Checkout The Best Purple Shampoo For Blonde Hair for a detailed review of all the top purple shampoos for blonde hair.

Overall Take

You won't find any parabens, sulfates or mineral oils in this purple shampoo for blonde hair. It's even gluten-free and safe to use by individuals who have gluten intolerance. Blonde, white and silver hair stays nice and bright, thanks to the inclusion of ultra-violet pigments.


In our analysis of 11 expert reviews, the amika Bust Your Brass Cool Blonde Purple Shampoo placed 5th when we looked at the top 8 products in the category. For the full ranking, see below.

From The Manufacturer

amika Bust Your Brass Cool Blonde Shampoo is an ultra-violet shampoo that keeps blonde color light and bright. Key Ingredients: Sea buckthorn berry is rich in vitamin C and A, antioxidants and healthy omega fatty acids, including the essential omega-7. Wild Cherry Bark Extract brings out color, shine and softness in all shades of natural and color-treated hair. Helps keep hair manageable, smooth and silky. Hydrolyzed Keratin restores moisture, elasticity, luster and smoothness. Avocado Oil provides nourishment from protein, vitamin A, D, E, B6, amino acids, folic acid and minerals. Free of MIT/MCI, formaldehydes, formaldehyde-releasing agents, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban, aluminum, talc, sulfates, parabens, phthalates, gluten, mineral oil, sodium chloride and petrochemicals. Has less than one percent synthetic fragrances. Vegetarian-friendly and cruelty-free. Safe for color-treated, Brazilian-treated and keratin-treated hair.

Expert Reviews

Expert Summarized Score

8.4
2 expert reviews

User Summarized Score

9.1
2,564 user reviews

What experts liked

I’m a big fan of Amika’s styling products, and now I’ve added their purple shampoo and conditioner to my weekly rotation," adds Kosin. "The resulting silvery strands are exactly the color I’m looking for.
- Marie Claire
Amika is fully cruelty-free, does not test on animals or sell in areas that require animal testing by law.
- Style Tomes

What experts didn't like

The negative part is that this shampoo is drying on already-dry strands. You must have a nourishing conditioner to follow it up with.
- Style Tomes

An Overview On Purple Shampoos For Blonde Hair

Whether you were born with blonde hair or you pay for it, it can be tough to get the color just right. Even if it looks perfect the day you color it, it can gradually lose its luster and start to turn brassy. Those yellows, oranges and reds that make blonde hair look less brilliant than you’d prefer are hard to avoid.

Stylists typically add a toner to reduce those colors, known as undertones. But not everyone pays for salon color and, of those who do, the toner can lose its power over time. That means in the weeks following your appointment, you may find that your blonde takes on a bit of brassiness, which you’re stuck with until your next coloring.

That’s where purple shampoo comes in. If you look at a color wheel, purple is directly across from yellow, and colors located on opposing sides of the wheel cancel each other out. When purple is applied to your hair, it cancels out the yellow tones, providing that icy blonde color that is seen as the ideal.

But blonde hair isn’t the only hair color that can benefit from a tube of purple shampoo. Those with silver hair also find undertones starting to appear, and purple shampoo can help with that, as well. Some with dramatic blonde or silver highlights also find that purple shampoo provides better color, although it has no effect on other hair colors.

The Purple Shampoo For Blonde Hair Buying Guide

  • You don’t have to have dyed hair to benefit from purple shampoo. In fact, those with naturally blonde and naturally silver hair find it reduces undertones.
  • Purple shampoo can dry out your hair. Look for one that is formulated to overcome that obstacle, leaving your hair soft, shiny and undertone free.
  • For those with damaged or dry hair, a nourishing toning mask will probably be better for your hair than a purple shampoo.
  • Just because you use purple shampoo, doesn’t mean you can do away with a toner. If your salon provides that service, use purple shampoo as a supplement. If you color your own hair, look for a toner that can reduce undertones.
  • Don’t use purple shampoo in the first two weeks after your hair has been colored. The hair is more porous following bleaching, making it more likely you’ll get blotchy, uneven results.
  • Follow the instructions closely on the bottle. If a time range is recommended for leaving the shampoo on your hair, go with the low end of that range at first, then increase as you get more comfortable with the results. Leaving purple shampoo on too long can create a lavender hue, although some like having that tint and choose to leave it on longer to get there.