Fanola No Yellow Shampoo, 11.8-Ounce

Last updated date: July 8, 2020

DWYM Score

9.4

Fanola No Yellow Shampoo, 11.8-Ounce

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We looked at the top Purple Shampoos and dug through the reviews from some of the most popular review sites. Through this analysis, we've determined the best Purple Shampoo you should buy.

Editor's Note July 16, 2020:
Checkout The Best Purple Shampoo for a detailed review of all the top purple shampoos.

Overall Take

This purple shampoo eliminates brassiness in both blonde and silver hair. If you want a slightly lavender hue, you can even leave it on a little longer. This shampoo is a very dark color of purple, so you'll need to wear gloves to keep your hands and fingernails from getting stained.


In our analysis of 57 expert reviews, the Fanola Fanola No Yellow Shampoo, 11.8-Ounce placed 1st when we looked at the top 10 products in the category. For the full ranking, see below.

From The Manufacturer

With time comes change, and hair is usually the first place we notice it. But don't stress any more if the grey streaks are setting in. Fanola has you covered with their line of No Yellow Shampoo. It's made with a violet pigment that turns down the grey or lightened hairs to be less noticeable. There's nothing wrong with going grey, but this No Yellow Shampoo helps you keep your color consistent and vibrant. It's an easy way to help time pass with a little more grace. No Yellow is used for bleached, blonde, streaked, and grey hair. Features: Ideal, for grey, super lightened, or decolored hair. Violet pigment tones down unwanted yellow hues on grey, light blonde, or streaked hair. SHAMPOO No Yellow Shampoo neutralizes yellow reflections driving from pigment residue after bleaching, lightening and the oxidizing action of the elements. No Yellow treatment is the only professional treatment formulated with a special violet pigment with intensive action that neutralizes yellow reflections giving the hair a cool, bright, even reflection.

Expert Reviews

Expert Summarized Score

9.6
10 expert reviews

User Summarized Score

8.8
18,816 user reviews

What experts liked

Eliminates all signs of brassiness, and brings cool tones to blonde and silver hair. Some users reported leaving it on longer than suggested to get a lavender hue.
- BestReviews
I was delighted to see that the toner shampoo was just $12 for a 350mL bottle. At first I felt a bit skeptical about how cheap it was—at the time, I was solely using pricey Oribe products on my new blonde locks—but I remained optimistic, especially after noticing there were more than 2,000 perfect 5-star reviews on the product. I used the shampoo for the first time about a month later when I felt like my color was starting to turn a bit brassy, and I was immediately in awe of the results. Just like the thousands of customer reviews (and my hairdresser) had mentioned, the Fanola formula did a terrific job of toning the blonde color and taking away any traces of orange, yellow, or brassiness.
- Health
It's basically a one-step solution to toning down yellow hues so your mane looks light and natural AF without a pricy trip to the salon. The violet formula (it's a purple shampoo) neutralizes yellow tones left from pigment residue after bleaching or lightening, and brightens your hair without drying it out — all in just one to three minutes.
- BuzzFeed
The best thing about Fanola No Yellow shampoo is the pigment levels. It is a very intense purple shampoo, and will banish yellow and brass from the most bleached of hair. Depending on how porous your hair is, and how brassy, you should leave it only between 1 and 5 minutes.
- All About The Gloss
I bloody loved this shampoo. Sure, it got rid of my brassy tones well, but more importantly it washed my hair beautifully. My hair hasn't felt that clean and shiny and full of moisture almost since before I began dyeing it.
- Mama Mia
Gets rid of yellow tints and brassiness to keep your grays shiny and vibrant. Even though it’s a shampoo, you should implement it into your beauty routine once a week and leave it on for a few minutes before rinsing. Is especially a must-have in the summer when chlorine pool water and UV exposure can damage hair.
- Yahoo! Finance
If your blonde hair is lacking the brightness you crave, this could be a purse-friendly option.
- Glamour
THIS STUFF REALLY WORKS! I’ve used it probably 3-4 times and this is my result, no more brassy blonde! Amazing right? So yes, i really do think I’ve found the ultimate purple shampoo. I’ve never beat the brass like i have with the Fanola No Yellow Purple Shampoo. My hair has never looked as good so long after visiting a hairdresser and i owe it all the the Fanola No Yellow Purple Shampoo!
- Through Chelsea's Eyes
Brings hair back to that ashy blonde color. Convenient between hair appointments. Affordable.
- Kim and Kalee
The No Yellow Shampoo works great as a purple shampoo, it's very pigmented and does the trick for a purple shampoo.
- Lisa Huff Hair

What experts didn't like

Very staining, so use gloves and old towels.
- BestReviews
My colorist had warned me before my purchase, though, that the Fanola formula is so strong that it shouldn’t be used more than a couple times a week for color touch-ups. If used too often, it can actually make your hair turn lavender or white—so if that’s not the look you’re going for, it’s best not to use it as an everyday shampoo. He also recommended wearing plastic cosmetic gloves before application because the product can turn your hands purple.
- Health
Don't use it for more than three minutes (once a week), because then your hair will turn lavender.
- BuzzFeed
If your hair is very damaged or sensitive you may be better off with a nourishing toning mask instead. It won’t dry your hair further, but it will not hydrate it either. Some people also dislike the smell. It is a bit strange, like a sweet liquorice with a chemical base.
- All About The Gloss
Fanola No Yellow is a tad more expensive than its cheaper rip-offs.
- Mama Mia
Some users advise using gloves for application to avoid purple-tinted skin.
- Yahoo! Finance
Can dry out your hair. May stain your hands temporarily (I didn’t have any issues though). Smells like salon-grade chemicals.
- Kim and Kalee
It smells terrible. I wouldn't replace a toner with it like a lot of the Instagram videos show, I think a toner is still necessary.
- Lisa Huff Hair

An Overview On Purple Shampoos

Whether you were born with blonde hair or you pay for it, it can be tough to get the color just right. Even if it looks perfect the day you color it, it can gradually lose its luster and start to turn brassy. Those yellows, oranges and reds that make blonde hair look less brilliant than you’d prefer are hard to avoid.

Stylists typically add a toner to reduce those colors, known as undertones. But not everyone pays for salon color and, of those who do, the toner can lose its power over time. That means in the weeks following your appointment, you may find that your blonde takes on a bit of brassiness, which you’re stuck with until your next coloring.

That’s where purple shampoo comes in. If you look at a color wheel, purple is directly across from yellow, and colors located on opposing sides of the wheel cancel each other out. When purple is applied to your hair, it cancels out the yellow tones, providing that icy blonde color that is seen as the ideal.

But blonde hair isn’t the only hair color that can benefit from a tube of purple shampoo. Those with silver hair also find undertones starting to appear, and purple shampoo can help with that, as well. Some with dramatic blonde or silver highlights also find that purple shampoo provides better color, although it has no effect on other hair colors.

The Purple Shampoo Buying Guide

  • You don’t have to have dyed hair to benefit from purple shampoo. In fact, those with naturally blonde and naturally silver hair find it reduces undertones.
  • Purple shampoo can dry out your hair. Look for one that is formulated to overcome that obstacle, leaving your hair soft, shiny and undertone free.
  • For those with damaged or dry hair, a nourishing toning mask will probably be better for your hair than a purple shampoo.
  • Just because you use purple shampoo, doesn’t mean you can do away with a toner. If your salon provides that service, use purple shampoo as a supplement. If you color your own hair, look for a toner that can reduce undertones.
  • Don’t use purple shampoo in the first two weeks after your hair has been colored. The hair is more porous following bleaching, making it more likely you’ll get blotchy, uneven results.
  • Follow the instructions closely on the bottle. If a time range is recommended for leaving the shampoo on your hair, go with the low end of that range at first, then increase as you get more comfortable with the results. Leaving purple shampoo on too long can create a lavender hue, although some like having that tint and choose to leave it on longer to get there.