The Best Purple Shampoo | 2023
We looked at the top 13 Purple Shampoos and dug through the reviews from 59 of the most popular review sites including and more. The result is a ranking of the best Purple Shampoos.
Why Trust The DWYM Score?
DWYM is focused on helping you make the best purchasing decision. Our team of experts spends hundreds of hours analyzing, testing, and researching products so you don't have to.Learn more.
Our Picks For The Top Purple Shampoos
- The Best Purple Shampoo
- 1. Redken pH Balanced Strengthening Purple Shampoo, 10.1-Ounce
- 2. John Frieda Violet Crush Salon Purple Shampoo, 8.3-Ounce
- 3. Bold Uniq Restorative Purple Shampoo, 8.5-Ounce
- 4. Fanola Chemically Treated Hair Purple Shampoo, 11.8-Ounce
- 5. TIGI Bed Head Cleansing Purple Shampoo, 13.5-Ounce
- 6. BOLD UNIQ Eco-Friendly Purple Shampoo & Conditioner, 8-Ounce
- 7. KICK Brass Eliminating Purple Shampoo, 8-Ounce
- 8. MATRIX So Silver Brightening Purple Shampoo, 10.1-Ounce
- 9. Joico Creamy Purple Shampoo & Conditioner Set, 10.1-Ounce
- 10. Get Back Gorgeous UV Protection Purple Shampoo, 8-Ounce
- 11. Paisle Hydrating Purple Shampoo Set For Blonde Hair, 8-Ounce
- 12. L’Oréal Paris Color Care System Purple Shampoo, 6.8-Ounce
- 13. Lariolla Purple Shampoo & Conditioner for Blonde Hair, 8-Ounce
Tones and StrengthensYou'll save salon expenses when you go with this purple shampoo for blonde hair, as it is designed to extend the length of time between your visits.
Affordable Price TagSince this purple shampoo for blonde hair is budget-friendly, you'll be able to stock up without braking the bank.
Provides UV ProtectionIf you spend time outdoors, consider this purple shampoo, which helps protect your hair color from harmful UV rays
Prevents Frizz and StaticThis purple shampoo includes Polyquaternium 10 to cut down on frizzing and keep your hair looking great.
Why we recommend these purple shampoos?
Products Considered
Products Analyzed
Expert Reviews Included
User Opinions Analyzed
Our experts reviewed the top 13 Purple Shampoos and also dug through the reviews from 59 of the most popular review sites including and more. The result is a ranking of the best of the best Purple Shampoos.
DWYM is your trusted roduct review source. Our team reviews thousands of product reviews from the trusted top experts and combines them into one easy-to-understand score. Learn more.
The Best Overall
Redken pH Balanced Strengthening Purple Shampoo, 10.1-Ounce
Our Take
Using this purple shampoo for blonde hair just twice a week is all it takes to keep your hair looking fabulous. The shampoo is made up of purple pigments that counteract your hair's yellow undertones. The formula also uses citric acid to increase hair elasticity.
What other experts liked
What other experts didn't like
The Best Bang For Your Buck
TIGI Bed Head Cleansing Purple Shampoo, 13.5-Ounce
Our Take
This purple shampoo both cuts down on yellow, brassy tones and softens your hair to manage frizz. You'll start seeing results within three uses, and it has a convenient nozzle dispenser. It's also sulfate-free, which helps extend your color between appointments.
What other experts liked
What other experts didn't like
Overall Product Rankings
1. Redken pH Balanced Strengthening Purple Shampoo, 10.1-Ounce
4. Fanola Chemically Treated Hair Purple Shampoo, 11.8-Ounce
6. BOLD UNIQ Eco-Friendly Purple Shampoo & Conditioner, 8-Ounce
9. Joico Creamy Purple Shampoo & Conditioner Set, 10.1-Ounce
11. Paisle Hydrating Purple Shampoo Set For Blonde Hair, 8-Ounce
12. L’Oréal Paris Color Care System Purple Shampoo, 6.8-Ounce
13. Lariolla Purple Shampoo & Conditioner for Blonde Hair, 8-Ounce
Our Purple Shampoo Findings
Redken pH Balanced Strengthening Purple Shampoo, 10.1-Ounce
What We Liked: Using this purple shampoo for blonde hair just twice a week is all it takes to keep your hair looking fabulous. The shampoo is made up of purple pigments that counteract your hair’s yellow undertones. The formula also uses citric acid to increase hair elasticity.
John Frieda Violet Crush Salon Purple Shampoo, 8.3-Ounce
What We Liked: Not only will this purple conditioner restore your hair, but it also has added ingredients to moisturize your locks. Brassy tones are washed away, leaving your blonde hair to take center stage. The conditioner is also easy to use and adds just a few minutes to your beauty regimen.
Bold Uniq Restorative Purple Shampoo, 8.5-Ounce
What We Liked: This purple shampoo not only reduces brassiness, but it also is sulfate- and paraben-free to protect your hair color. You’ll get protection from the sun’s harmful rays and a formula that’s cruelty free and vegan. The recycled plastic bottle can be recycled once it’s empty to reduce your carbon footprint.
Fanola Chemically Treated Hair Purple Shampoo, 11.8-Ounce
What We Liked: This purple shampoo eliminates brassiness in both blonde and silver hair. If you want a slightly lavender hue, you can even leave it on a little longer. This shampoo is a very dark color of purple, so you’ll need to wear gloves to keep your hands and fingernails from getting stained.
TIGI Bed Head Cleansing Purple Shampoo, 13.5-Ounce
What We Liked: This purple shampoo both cuts down on yellow, brassy tones and softens your hair to manage frizz. You’ll start seeing results within three uses, and it has a convenient nozzle dispenser. It’s also sulfate-free, which helps extend your color between appointments.
Our Purple Shampoo Buying Guide
Whether you were born with blonde hair or you pay for it, it can be tough to get the color just right. Even if it looks perfect the day you color it, it can gradually lose its luster and start to turn brassy. Those yellows, oranges and reds that make blonde hair look less brilliant than you’d prefer are hard to avoid.
Stylists typically add a toner to reduce those colors, known as undertones. But not everyone pays for salon color and, of those who do, the toner can lose its power over time. That means in the weeks following your appointment, you may find that your blonde takes on a bit of brassiness, which you’re stuck with until your next coloring.
That’s where purple shampoo comes in. If you look at a color wheel, purple is directly across from yellow, and colors located on opposing sides of the wheel cancel each other out. When purple is applied to your hair, it cancels out the yellow tones, providing that icy blonde color that is seen as the ideal.
But blonde hair isn’t the only hair color that can benefit from a tube of purple shampoo. Those with silver hair also find undertones starting to appear, and purple shampoo can help with that, as well. Some with dramatic blonde or silver highlights also find that purple shampoo provides better color, although it has no effect on other hair colors.
DWYM Fun Fact
Natural blondes are definitely in the minority worldwide, and even in the U.S. Globally, 2 percent of people are naturally blonde (or blond, going by the male spelling), and only 1 in 20 in the U.S. are. However, if you add in the 1 in 3 women who bleach their hair, the number of fair-haired people rises significantly. But even natural blondes may find they need to lighten a little, since blonde hair typically darkens over time. Being a brunette actually has its own benefits, though. Brunette hair is typically thicker, and it has more melanin, offering more protection against the sun’s harmful UV rays.
The Purple Shampoo Tips and Advice
- You don’t have to have dyed hair to benefit from purple shampoo. In fact, those with naturally blonde and naturally silver hair find it reduces undertones.
- Purple shampoo can dry out your hair. Look for one that is formulated to overcome that obstacle, leaving your hair soft, shiny and undertone free.
- For those with damaged or dry hair, a nourishing toning mask will probably be better for your hair than a purple shampoo.
- Just because you use purple shampoo, doesn’t mean you can do away with a toner. If your salon provides that service, use purple shampoo as a supplement. If you color your own hair, look for a toner that can reduce undertones.
- Don’t use purple shampoo in the first two weeks after your hair has been colored. The hair is more porous following bleaching, making it more likely you’ll get blotchy, uneven results.
- Follow the instructions closely on the bottle. If a time range is recommended for leaving the shampoo on your hair, go with the low end of that range at first, then increase as you get more comfortable with the results. Leaving purple shampoo on too long can create a lavender hue, although some like having that tint and choose to leave it on longer to get there.
You May Also Enjoy Our Other Reviews
- Robotic Vacuum
- Cordless Vacuums
- Electric Pressure Washer
- Gas Pressure Washer
- Air Mattress
- Pressure Washer
- Drone
- Electric Razor
- Convertible Car Seat
- Dyson Vacuum
- Infant Car Seat
- Dry Dog Food
- Carpet Cleaners
- Kick-Start Every Morning With Coffee Maker
- Air Fryer
- Laptops
- Home Printer
- Wireless Router
- Streaming Device
- Electric Pressure Cooker