The Best Purple Shampoo - 2021
We looked at the top 10 Purple Shampoos and dug through the reviews from 57 of the most popular review sites including and more. The result is a ranking of the best Purple Shampoos.
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Our Picks For The Top Purple Shampoos
- The Best Purple Shampoo
- 1. Fanola No Yellow Shampoo, 11.8-Ounce
- 2. TIGI Bed Head Dumb Blonde Purple Shampoo, 13.5-Ounce
- 3. KICK Purple Shampoo for Blonde Hair, 8-Ounce
- 4. Bold Uniq Purple Shampoo for Blonde Hair, 8.5-Ounce
- 5. Joico Purple Shampoo & Conditioner Set, 10.1-Ounce
- 6. MATRIX So Silver Purple Shampoo, 10.1-Ounce
- 7. Get Back Gorgeous Purple Shampoo for Blonde Hair, 8-Ounce
- 8. Paisle Purple Shampoo for Blonde Hair, 8-Ounce
- 9. Lariolla Purple Shampoo & Conditioner for Blonde Hair, 8-Ounce
- 10. L’Oréal Paris Sulfate Free Purple Shampoo, 6.8-Ounce
Moisturizing FormulaSome purple shampoos can dry your hair out, but moisturizers in this purple shampoo will keep your hair soft and shiny.
Prevents Frizz and StaticThis purple shampoo includes Polyquaternium 10 to cut down on frizzing and keep your hair looking great.
Provides UV ProtectionIf you spend time outdoors, consider this purple shampoo, which helps protect your hair color from harmful UV rays
Why we recommend these purple shampoos?
Products Considered
Products Analyzed
Expert Reviews Included
User Opinions Analyzed
Our experts reviewed the top 10 Purple Shampoos and also dug through the reviews from 57 of the most popular review sites including and more. The result is a ranking of the best of the best Purple Shampoos.
DWYM is your trusted roduct review source. Our team reviews thousands of product reviews from the trusted top experts and combines them into one easy-to-understand score. Learn more.
The Best Overall
Fanola No Yellow Shampoo, 11.8-Ounce
Our Take
This purple shampoo eliminates brassiness in both blonde and silver hair. If you want a slightly lavender hue, you can even leave it on a little longer. This shampoo is a very dark color of purple, so you'll need to wear gloves to keep your hands and fingernails from getting stained.
What other experts liked
What other experts didn't like
The Best Bang For Your Buck
TIGI Bed Head Dumb Blonde Purple Shampoo, 13.5-Ounce
Our Take
This purple shampoo both cuts down on yellow, brassy tones and softens your hair to manage frizz. You'll start seeing results within three uses, and it has a convenient nozzle dispenser. It's also sulfate-free, which helps extend your color between appointments.
What other experts liked
What other experts didn't like
Overall Product Rankings
9. Lariolla Purple Shampoo & Conditioner for Blonde Hair, 8-Ounce
Our Purple Shampoo Findings
Fanola No Yellow Shampoo, 11.8-Ounce
What We Liked: This purple shampoo eliminates brassiness in both blonde and silver hair. If you want a slightly lavender hue, you can even leave it on a little longer. This shampoo is a very dark color of purple, so you’ll need to wear gloves to keep your hands and fingernails from getting stained.
TIGI Bed Head Dumb Blonde Purple Shampoo, 13.5-Ounce
What We Liked: This purple shampoo both cuts down on yellow, brassy tones and softens your hair to manage frizz. You’ll start seeing results within three uses, and it has a convenient nozzle dispenser. It’s also sulfate-free, which helps extend your color between appointments.
Bold Uniq Purple Shampoo for Blonde Hair, 8.5-Ounce
What We Liked: This purple shampoo not only reduces brassiness, but it also is sulfate and paraben free to protect your hair color. You’ll get protection from the sun’s harmful rays and a formula that’s cruelty free and vegan. The recycled plastic bottle can be recycled once it’s empty to reduce your carbon footprint.
Joico Purple Shampoo & Conditioner Set, 10.1-Ounce
What We Liked: This purple shampoo works on both blonde and silver hair for results similar to what you’d get in a salon. The formula includes peptides to protect your hair color moving forward in addition to tone-correcting properties. It has a clean smell that makes application easier than some competing products.
Get Back Gorgeous Purple Shampoo for Blonde Hair, 8-Ounce
What We Liked: This purple shampoo is designed to tone down brassiness, especially for those with silver hair. The formula includes UV protection to keep your hair color safe from the sun, which comes in handy if you spend time outdoors. The light, neutral scent keeps your senses from feeling overwhelmed while you’re washing your hair with it.
Our Purple Shampoo Buying Guide
Whether you were born with blonde hair or you pay for it, it can be tough to get the color just right. Even if it looks perfect the day you color it, it can gradually lose its luster and start to turn brassy. Those yellows, oranges and reds that make blonde hair look less brilliant than you’d prefer are hard to avoid.
Stylists typically add a toner to reduce those colors, known as undertones. But not everyone pays for salon color and, of those who do, the toner can lose its power over time. That means in the weeks following your appointment, you may find that your blonde takes on a bit of brassiness, which you’re stuck with until your next coloring.
That’s where purple shampoo comes in. If you look at a color wheel, purple is directly across from yellow, and colors located on opposing sides of the wheel cancel each other out. When purple is applied to your hair, it cancels out the yellow tones, providing that icy blonde color that is seen as the ideal.
But blonde hair isn’t the only hair color that can benefit from a tube of purple shampoo. Those with silver hair also find undertones starting to appear, and purple shampoo can help with that, as well. Some with dramatic blonde or silver highlights also find that purple shampoo provides better color, although it has no effect on other hair colors.
DWYM Fun Fact
Natural blondes are definitely in the minority worldwide, and even in the U.S. Globally, 2 percent of people are naturally blonde (or blond, going by the male spelling), and only 1 in 20 in the U.S. are. However, if you add in the 1 in 3 women who bleach their hair, the number of fair-haired people rises significantly. But even natural blondes may find they need to lighten a little, since blonde hair typically darkens over time. Being a brunette actually has its own benefits, though. Brunette hair is typically thicker, and it has more melanin, offering more protection against the sun’s harmful UV rays.
The Purple Shampoo Tips and Advice
- You don’t have to have dyed hair to benefit from purple shampoo. In fact, those with naturally blonde and naturally silver hair find it reduces undertones.
- Purple shampoo can dry out your hair. Look for one that is formulated to overcome that obstacle, leaving your hair soft, shiny and undertone free.
- For those with damaged or dry hair, a nourishing toning mask will probably be better for your hair than a purple shampoo.
- Just because you use purple shampoo, doesn’t mean you can do away with a toner. If your salon provides that service, use purple shampoo as a supplement. If you color your own hair, look for a toner that can reduce undertones.
- Don’t use purple shampoo in the first two weeks after your hair has been colored. The hair is more porous following bleaching, making it more likely you’ll get blotchy, uneven results.
- Follow the instructions closely on the bottle. If a time range is recommended for leaving the shampoo on your hair, go with the low end of that range at first, then increase as you get more comfortable with the results. Leaving purple shampoo on too long can create a lavender hue, although some like having that tint and choose to leave it on longer to get there.