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The Best Purple Shampoo | 2023

Last updated on February 8, 2023

We looked at the top 13 Purple Shampoos and dug through the reviews from 59 of the most popular review sites including and more. The result is a ranking of the best Purple Shampoos.

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Our Picks For The Top Purple Shampoos

Show Contents
Our Take
Experts Included
Pros
Cons
  Top Pick

Redken pH Balanced Strengthening Purple Shampoo, 10.1-Ounce

Don't Waste Your Money Seal of Approval

Redken

pH Balanced Strengthening Purple Shampoo, 10.1-Ounce

Overall Take

Tones and StrengthensYou'll save salon expenses when you go with this purple shampoo for blonde hair, as it is designed to extend the length of time between your visits.

Experts Included
DWYM Beauty and Personal Care Experts plus BestReviews, Marie Claire. Along with user reviews from Amazon.
Pros
" Repairs and corrects color. Leaves hair feeling soft and smelling terrific. Also great for gray hair."
  Runner Up

John Frieda Violet Crush Salon Purple Shampoo, 8.3-Ounce

John Frieda

Violet Crush Salon Purple Shampoo, 8.3-Ounce

Overall Take

Affordable Price TagSince this purple shampoo for blonde hair is budget-friendly, you'll be able to stock up without braking the bank.

Experts Included
DWYM Beauty and Personal Care Experts plus . Along with user reviews from Amazon.
  We Also Like

Bold Uniq Restorative Purple Shampoo, 8.5-Ounce

Bold Uniq

Restorative Purple Shampoo, 8.5-Ounce

Overall Take

Provides UV ProtectionIf you spend time outdoors, consider this purple shampoo, which helps protect your hair color from harmful UV rays

Experts Included
DWYM Beauty and Personal Care Experts plus Review Meta, Time 4 Buying, The Toilet Zone, My Straightener, Ten Top Review, Anna Sudsy and 1 more. Along with user reviews from Amazon.
Pros
" The shampoo is sulfate and paraben free so your hair isn’t left completely without all its natural oil. On the other hand, results have shown softer hair than before and a nice healthy shine that bleach often washes away from..."
Cons
"It is best used at least two weeks after getting hair bleached because color treatments make hair more porous, so the use of shampoo too soon after dyeing can make hair look patchy and uneven."
  Also Great

TIGI Bed Head Cleansing Purple Shampoo, 13.5-Ounce

TIGI

Bed Head Cleansing Purple Shampoo, 13.5-Ounce

Overall Take

Prevents Frizz and StaticThis purple shampoo includes Polyquaternium 10 to cut down on frizzing and keep your hair looking great.

Experts Included
DWYM Beauty and Personal Care Experts plus BestReviews, Maple Holistics, Good Housekeeping, Style Craze, Bustle, Indenpendent and 3 more. Along with user reviews from Amazon.
Pros
" In addition to controlling yellow and brassy tones, this formula is great at cleaning, moisturizing, and controlling frizz."
Cons
"Tigi’s may not be the cheapest or the highest rated. I’m not super fond of the name."
Don't just take for granted what one reviewer says. Along with our own experts, DWYM analyzes the top expert reviews of the leading products and generates a score you can actually trust.
20

Products Considered

We identified the majority of the purple shampoos available to purchase.
13

Products Analyzed

We then selected the leading and most popular products for our team to review.

View All Product Rankings

59

Expert Reviews Included

In addition to our expert reviews, we also incorporate feedback and analysis of some of the most respected sources including: BestReviews, Marie Claire, Review Meta, Best Choice Reviews, Hairstyle Editor.

129,912

User Opinions Analyzed

We also incorporate user reviews from the leading retailers including

Our experts reviewed the top 13 Purple Shampoos and also dug through the reviews from 59 of the most popular review sites including and more. The result is a ranking of the best of the best Purple Shampoos.

DWYM is your trusted roduct review source. Our team reviews thousands of product reviews from the trusted top experts and combines them into one easy-to-understand score. Learn more.

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Look for the DWYM seal for products that are the best in their category.

The Best Overall

Redken pH Balanced Strengthening Purple Shampoo, 10.1-Ounce


Our Expert Score

9.0
2 expert reviews

User Summarized Score

9.4
2,847 user reviews

Our Take

Using this purple shampoo for blonde hair just twice a week is all it takes to keep your hair looking fabulous. The shampoo is made up of purple pigments that counteract your hair's yellow undertones. The formula also uses citric acid to increase hair elasticity.

What other experts liked

Repairs and corrects color. Leaves hair feeling soft and smelling terrific. Also great for gray hair.
- BestReviews
This cancels out the perfect amount of brassiness, without leaving the blonde looking flat and dull
- Marie Claire

What other experts didn't like

There are few complaints, but like many good purple shampoos, its pricey.
- BestReviews

The Best Bang For Your Buck

TIGI Bed Head Cleansing Purple Shampoo, 13.5-Ounce

Our Expert Score

7.9
9 expert reviews

User Summarized Score

8.0
2,383 user reviews

Our Take

This purple shampoo both cuts down on yellow, brassy tones and softens your hair to manage frizz. You'll start seeing results within three uses, and it has a convenient nozzle dispenser. It's also sulfate-free, which helps extend your color between appointments.

What other experts liked

In addition to controlling yellow and brassy tones, this formula is great at cleaning, moisturizing, and controlling frizz.
- BestReviews
Formulated specifically for chemically treated hair like mine, working to reduce frizz, balance out the pH and restore the color your hair was initially after being dyed/highlighted. This purple shampoo is a smart choice when you’re trying to remove those unsightly yellow and brassy-hued stains from your hair. The purple...
- Maple Holistics
Over 92% of testers agreed that the product was easy to apply, and it also rinsed out with ease, revealing smooth and silky tresses. Our testers also noticed that the formulation had some detangling effects as they found it easier to brush and comb through during styling. Within three washes,...
- Good Housekeeping
Adds cool tones to blonde hair while conditioning it. This purple hair toner shampoo contains Polyquaternium 10 that effectively controls frizz and flyaways. Its purple toning pigment corrects blonde hair perfectly. Convenient to use nozzle dispenser. Shows quick results.
- Style Craze
It's a deep, dark purple so it's very effective at eliminating brassiness. Plus it's sulfate-free so I feel like it's not quite as harsh on my hair as the Shimmer Lights Shampoo. As an added bonus, I think this Tigi shampoo smells amazing: not too strong, just very sweet and...
- Bustle
This smells sweet, fruity and a little nostalgic, as it reminds us of the strawberry shampoo we used as children. It gives really good shine after washing and reduced flyaways and frizz, even in muggy heat, as well as vastly improving the appearance of months-old highlights. It’s also the best...
- Indenpendent
I found it as a good shampoo as it cleans the hair well with its rich lather along with conditioning my hair. The polyquaternium 10 present in the shampoo protects my hair from getting frizzy and static. I applied this shampoo on my wet hair and left it there for...
- Ten Top Review
This is the darkest violet shampoo on the market. It is designed to leave disastrous bleached hair looking vibrant and manageable. The TIGI Bed Head Purple Toning Shampoo for blonde hair makes a difference and fast. You’re sure to see an improvement within the first few washes.
- The Cuddl
It not only gets rid of brassiness, it increases the cool tones in your hair for that silvery blonde look.
- Marie Claire

What other experts didn't like

Somewhat difficult to rinse out of hair. Takes several applications to see results.
- BestReviews
Tigi’s may not be the cheapest or the highest rated. I’m not super fond of the name.
- Maple Holistics
The instructions to leave the shampoo in the hair for up to 10 minutes was unrealistic for a few testers. Testers had some issues with the pump dispenser and packaging quality. Some found that it left a little unwanted residue in the hair.
- Good Housekeeping
Leaves a vague purple tint on your hair. Does not lather well.
- Style Craze
It's more expensive.
- Bustle
There was no impact on brassy tones which is the true purpose of the purple shampoo. I tried it for few more times but the result was same no changes in brassy yellow tones.
- Ten Top Review
Drying. Not too strong.
- The Cuddl
The name isn't exactly inviting.
- Marie Claire

Overall Product Rankings

Our Purple Shampoo Findings


Redken pH Balanced Strengthening Purple Shampoo, 10.1-Ounce

What We Liked: Using this purple shampoo for blonde hair just twice a week is all it takes to keep your hair looking fabulous. The shampoo is made up of purple pigments that counteract your hair’s yellow undertones. The formula also uses citric acid to increase hair elasticity.


John Frieda Violet Crush Salon Purple Shampoo, 8.3-Ounce

What We Liked: Not only will this purple conditioner restore your hair, but it also has added ingredients to moisturize your locks. Brassy tones are washed away, leaving your blonde hair to take center stage. The conditioner is also easy to use and adds just a few minutes to your beauty regimen.


Bold Uniq Restorative Purple Shampoo, 8.5-Ounce

What We Liked: This purple shampoo not only reduces brassiness, but it also is sulfate- and paraben-free to protect your hair color. You’ll get protection from the sun’s harmful rays and a formula that’s cruelty free and vegan. The recycled plastic bottle can be recycled once it’s empty to reduce your carbon footprint.


Fanola Chemically Treated Hair Purple Shampoo, 11.8-Ounce

Strong Contender

What We Liked: This purple shampoo eliminates brassiness in both blonde and silver hair. If you want a slightly lavender hue, you can even leave it on a little longer. This shampoo is a very dark color of purple, so you’ll need to wear gloves to keep your hands and fingernails from getting stained.


TIGI Bed Head Cleansing Purple Shampoo, 13.5-Ounce

What We Liked: This purple shampoo both cuts down on yellow, brassy tones and softens your hair to manage frizz. You’ll start seeing results within three uses, and it has a convenient nozzle dispenser. It’s also sulfate-free, which helps extend your color between appointments.

Our Purple Shampoo Buying Guide

Whether you were born with blonde hair or you pay for it, it can be tough to get the color just right. Even if it looks perfect the day you color it, it can gradually lose its luster and start to turn brassy. Those yellows, oranges and reds that make blonde hair look less brilliant than you’d prefer are hard to avoid.

Stylists typically add a toner to reduce those colors, known as undertones. But not everyone pays for salon color and, of those who do, the toner can lose its power over time. That means in the weeks following your appointment, you may find that your blonde takes on a bit of brassiness, which you’re stuck with until your next coloring.

That’s where purple shampoo comes in. If you look at a color wheel, purple is directly across from yellow, and colors located on opposing sides of the wheel cancel each other out. When purple is applied to your hair, it cancels out the yellow tones, providing that icy blonde color that is seen as the ideal.

But blonde hair isn’t the only hair color that can benefit from a tube of purple shampoo. Those with silver hair also find undertones starting to appear, and purple shampoo can help with that, as well. Some with dramatic blonde or silver highlights also find that purple shampoo provides better color, although it has no effect on other hair colors.

DWYM Fun Fact

Natural blondes are definitely in the minority worldwide, and even in the U.S. Globally, 2 percent of people are naturally blonde (or blond, going by the male spelling), and only 1 in 20 in the U.S. are. However, if you add in the 1 in 3 women who bleach their hair, the number of fair-haired people rises significantly. But even natural blondes may find they need to lighten a little, since blonde hair typically darkens over time. Being a brunette actually has its own benefits, though. Brunette hair is typically thicker, and it has more melanin, offering more protection against the sun’s harmful UV rays.

The Purple Shampoo Tips and Advice

  • You don’t have to have dyed hair to benefit from purple shampoo. In fact, those with naturally blonde and naturally silver hair find it reduces undertones.
  • Purple shampoo can dry out your hair. Look for one that is formulated to overcome that obstacle, leaving your hair soft, shiny and undertone free.
  • For those with damaged or dry hair, a nourishing toning mask will probably be better for your hair than a purple shampoo.
  • Just because you use purple shampoo, doesn’t mean you can do away with a toner. If your salon provides that service, use purple shampoo as a supplement. If you color your own hair, look for a toner that can reduce undertones.
  • Don’t use purple shampoo in the first two weeks after your hair has been colored. The hair is more porous following bleaching, making it more likely you’ll get blotchy, uneven results.
  • Follow the instructions closely on the bottle. If a time range is recommended for leaving the shampoo on your hair, go with the low end of that range at first, then increase as you get more comfortable with the results. Leaving purple shampoo on too long can create a lavender hue, although some like having that tint and choose to leave it on longer to get there.

About The Author

Stephanie Faris 

Stephanie Faris is a novelist and professional writer. She enjoys writing about beauty, and her work has been featured on some popular beauty sites.