Don't Waste Your Money is supported by our readers. When you purchase an item through links on our site, we may earn an affiliate commission.

The Best Purple Shampoo

Last updated on March 18, 2020

We looked at the top 10 Purple Shampoos and dug through the reviews from 57 of the most popular review sites including Review Meta, BestReviews, Best Choice Reviews, Hairstyle Editor, The Pretty Little Secret Blog, Harper's Bazaar and more. The result is a ranking of the best Purple Shampoos.

Best Purple Shampoo

Why Trust The DWYM Score?

DWYM is focused on helping you make the best purchasing decision. Our team of experts spends hundreds of hours analyzing, testing, and researching products so you don't have to.

Look for the DWYM seal for products that are the best in a category.

Our Picks For The Top Purple Shampoos

Show Contents
Our Take
Experts Included
Pros
Cons
  The Best Overall

Fanola

No Yellow Shampoo, 11.8-Ounce

Overall Take

Moisturizing formulaSome purple shampoos can dry your hair out, but moisturizers in the Fanola No Yellow Shampoo, 11.8-Ounce will keep your hair soft and shiny.

Experts Included
DWYM Beauty and Personal Care Experts plus BestReviews, Health, BuzzFeed, All About The Gloss, Mama Mia, Yahoo! Finance and 4 more. Along with user reviews from Amazon.
Pros
" Eliminates all signs of brassiness, and brings cool tones to blonde and silver hair. Some users reported leaving it on longer than suggested to get a lavender hue."
Cons
"My colorist had warned me before my purchase, though, that the Fanola formula is so strong that it shouldn’t be used more than a couple times a week for color touch-ups. If used too often, it can actually make your..."
  The Best Value

TIGI

Bed Head Dumb Blonde Purple Shampoo, 13.5-Oz

Overall Take

Prevents frizz and staticTIGI Bed Head Dumb Blonde Purple Shampoo, 13.5-Oz includes Polyquaternium 10 to cut down on frizzing and keep your hair looking great.

Experts Included
DWYM Beauty and Personal Care Experts plus BestReviews, Maple Holistics, Good Housekeeping, Style Craze, Bustle, Indenpendent and 3 more. Along with user reviews from Amazon.
Pros
" In addition to controlling yellow and brassy tones, this formula is great at cleaning, moisturizing, and controlling frizz."
Cons
"Tigi’s may not be the cheapest or the highest rated. I’m not super fond of the name."

KICK

Purple Shampoo for Blonde Hair, 8-Ounce

Overall Take

Experts Included
DWYM Beauty and Personal Care Experts plus BestReviews, Best Choice Reviews, Hairstyle Editor. Along with user reviews from Amazon.
Pros
" Lifts highlights and eliminates brassy tones while leaving hair feeling healthy and giving it fullness. Adds shine and offers UV protection."
Cons
"Does not lather as much as other shampoos for normal hair"

Bold Uniq

Purple Shampoo for Blonde Hair, 8.5-Ounce

Overall Take

Provides UV protectionIf you spend time outdoors, consider the Bold Uniq Purple Shampoo for Blonde Hair, 8.5-Ounce, which helps protect your hair color from harmful UV rays

Experts Included
DWYM Beauty and Personal Care Experts plus Review Meta, Time 4 Buying, The Toilet Zone, My Straightener, Ten Top Review, Anna Sudsy and 1 more. Along with user reviews from Amazon.
Pros
" The shampoo is sulfate and paraben free so your hair isn’t left completely without all its natural oil. On the other hand, results have shown softer hair than before and a nice healthy shine that bleach often washes away from..."
Cons
"It is best used at least two weeks after getting hair bleached because color treatments make hair more porous, so the use of shampoo too soon after dyeing can make hair look patchy and uneven."
Don't just take for granted what one reviewer says. Along with our own experts, DWYM analyzes the top expert reviews of the leading products and generates a score you can actually trust.
17

Products Considered

We identified the majority of the purple shampoos available to purchase.
10

Products Analyzed

We then selected the leading and most popular products for our team to review.

View All Product Rankings

57

Expert Reviews Included

In addition to our expert reviews, we also incorporate feedback and analysis of some of the most respected sources including: Review Meta, BestReviews, Best Choice Reviews, Hairstyle Editor, The Pretty Little Secret Blog.

118,003

User Opinions Analyzed

We also incorporate user reviews from the leading retailers including Amazon, Target, Walmart and 4 others.

Our experts reviewed the top 10 Purple Shampoos and also dug through the reviews from 57 of the most popular review sites including Review Meta, BestReviews, Best Choice Reviews, Hairstyle Editor, The Pretty Little Secret Blog, Harper's Bazaar and more. The result is a ranking of the best of the best Purple Shampoos.

DWYM is your trusted roduct review source. Our team reviews thousands of product reviews from the trusted top experts and combines them into one easy-to-understand score. Learn more.

Look for the DWYM seal for products that are the best in their category.

The Best Overall

Fanola No Yellow Shampoo, 11.8-Ounce

Our Expert Score
9.6
10 expert reviews
User Summarized Score
8.8
18,816 user reviews
Our Take

Fanola No Yellow Shampoo, 11.8-Ounce eliminates brassiness in both blonde and silver hair. If you want a slightly lavender hue, you can even leave it on a little longer. This shampoo is a very dark color of purple, so you'll need to wear gloves to keep your hands and fingernails from getting stained.

What other experts liked
Eliminates all signs of brassiness, and brings cool tones to blonde and silver hair. Some users reported leaving it on longer than suggested to get a lavender hue.
- BestReviews
I was delighted to see that the toner shampoo was just $12 for a 350mL bottle. At first I felt a bit skeptical about how cheap it was—at the time, I was solely using pricey Oribe products on my new...
- Health
It's basically a one-step solution to toning down yellow hues so your mane looks light and natural AF without a pricy trip to the salon. The violet formula (it's a purple shampoo) neutralizes yellow tones left from pigment residue after...
- BuzzFeed
The best thing about Fanola No Yellow shampoo is the pigment levels. It is a very intense purple shampoo, and will banish yellow and brass from the most bleached of hair. Depending on how porous your hair is, and how...
- All About The Gloss
I bloody loved this shampoo. Sure, it got rid of my brassy tones well, but more importantly it washed my hair beautifully. My hair hasn't felt that clean and shiny and full of moisture almost since before I began dyeing...
- Mama Mia
Gets rid of yellow tints and brassiness to keep your grays shiny and vibrant. Even though it’s a shampoo, you should implement it into your beauty routine once a week and leave it on for a few minutes before rinsing....
- Yahoo! Finance
If your blonde hair is lacking the brightness you crave, this could be a purse-friendly option.
- Glamour
THIS STUFF REALLY WORKS! I’ve used it probably 3-4 times and this is my result, no more brassy blonde! Amazing right? So yes, i really do think I’ve found the ultimate purple shampoo. I’ve never beat the brass like i...
- Through Chelsea's Eyes
Brings hair back to that ashy blonde color. Convenient between hair appointments. Affordable.
- Kim and Kalee
The No Yellow Shampoo works great as a purple shampoo, it's very pigmented and does the trick for a purple shampoo.
- Lisa Huff Hair
What other experts didn't like
Very staining, so use gloves and old towels.
- BestReviews
My colorist had warned me before my purchase, though, that the Fanola formula is so strong that it shouldn’t be used more than a couple times a week for color touch-ups. If used too often, it can actually make your...
- Health
Don't use it for more than three minutes (once a week), because then your hair will turn lavender.
- BuzzFeed
If your hair is very damaged or sensitive you may be better off with a nourishing toning mask instead. It won’t dry your hair further, but it will not hydrate it either. Some people also dislike the smell. It is...
- All About The Gloss
Fanola No Yellow is a tad more expensive than its cheaper rip-offs.
- Mama Mia
Some users advise using gloves for application to avoid purple-tinted skin.
- Yahoo! Finance
Can dry out your hair. May stain your hands temporarily (I didn’t have any issues though). Smells like salon-grade chemicals.
- Kim and Kalee
It smells terrible. I wouldn't replace a toner with it like a lot of the Instagram videos show, I think a toner is still necessary.
- Lisa Huff Hair

The Best Bang For Your Buck

TIGI Bed Head Dumb Blonde Purple Shampoo, 13.5-Ounce

Our Expert Score
7.9
9 expert reviews
User Summarized Score
8.0
2,383 user reviews
Our Take

TIGI Bed Head Dumb Blonde Purple Shampoo, 13.5-Oz both cuts down on yellow, brassy tones and softens your hair to manage frizz. You'll start seeing results within three uses, and it has a convenient nozzle dispenser. It's also sulfate-free, which helps extend your color between appointments.

What other experts liked
In addition to controlling yellow and brassy tones, this formula is great at cleaning, moisturizing, and controlling frizz.
- BestReviews
Formulated specifically for chemically treated hair like mine, working to reduce frizz, balance out the pH and restore the color your hair was initially after being dyed/highlighted. This purple shampoo is a smart choice when you’re trying to remove those unsightly yellow and brassy-hued stains from your hair. The purple...
- Maple Holistics
Over 92% of testers agreed that the product was easy to apply, and it also rinsed out with ease, revealing smooth and silky tresses. Our testers also noticed that the formulation had some detangling effects as they found it easier to brush and comb through during styling. Within three washes,...
- Good Housekeeping
Adds cool tones to blonde hair while conditioning it. This purple hair toner shampoo contains Polyquaternium 10 that effectively controls frizz and flyaways. Its purple toning pigment corrects blonde hair perfectly. Convenient to use nozzle dispenser. Shows quick results.
- Style Craze
It's a deep, dark purple so it's very effective at eliminating brassiness. Plus it's sulfate-free so I feel like it's not quite as harsh on my hair as the Shimmer Lights Shampoo. As an added bonus, I think this Tigi shampoo smells amazing: not too strong, just very sweet and...
- Bustle
This smells sweet, fruity and a little nostalgic, as it reminds us of the strawberry shampoo we used as children. It gives really good shine after washing and reduced flyaways and frizz, even in muggy heat, as well as vastly improving the appearance of months-old highlights. It’s also the best...
- Indenpendent
I found it as a good shampoo as it cleans the hair well with its rich lather along with conditioning my hair. The polyquaternium 10 present in the shampoo protects my hair from getting frizzy and static. I applied this shampoo on my wet hair and left it there for...
- Ten Top Review
This is the darkest violet shampoo on the market. It is designed to leave disastrous bleached hair looking vibrant and manageable. The TIGI Bed Head Purple Toning Shampoo for blonde hair makes a difference and fast. You’re sure to see an improvement within the first few washes.
- The Cuddl
It not only gets rid of brassiness, it increases the cool tones in your hair for that silvery blonde look.
- Marie Claire
What other experts didn't like
Somewhat difficult to rinse out of hair. Takes several applications to see results.
- BestReviews
Tigi’s may not be the cheapest or the highest rated. I’m not super fond of the name.
- Maple Holistics
The instructions to leave the shampoo in the hair for up to 10 minutes was unrealistic for a few testers. Testers had some issues with the pump dispenser and packaging quality. Some found that it left a little unwanted residue in the hair.
- Good Housekeeping
Leaves a vague purple tint on your hair. Does not lather well.
- Style Craze
It's more expensive.
- Bustle
There was no impact on brassy tones which is the true purpose of the purple shampoo. I tried it for few more times but the result was same no changes in brassy yellow tones.
- Ten Top Review
Drying. Not too strong.
- The Cuddl
The name isn't exactly inviting.
- Marie Claire

Overall Product Rankings

1. Fanola No Yellow Shampoo, 11.8-Ounce

Overall Score: 9.4
Reviews Included: 12

2. TIGI Bed Head Dumb Blonde Purple Shampoo, 13.5-Ounce

Overall Score: 9.2
Reviews Included: 10

3. KICK Purple Shampoo for Blonde Hair, 8-Ounce

Overall Score: 9.2
Reviews Included: 4

4. Bold Uniq Purple Shampoo for Blonde Hair, 8.5-Ounce

Overall Score: 9.1
Reviews Included: 10

5. Joico Purple Shampoo & Conditioner Set, 10.1-Ounce

Overall Score: 9.0
Reviews Included: 12

6. MATRIX So Silver Purple Shampoo, 10.1-Ounce

Overall Score: 8.8
Reviews Included: 10

7. Get Back Gorgeous Purple Shampoo for Blonde Hair, 8-Ounce

Overall Score: 8.7
Reviews Included: 7

8. Paisle Purple Shampoo for Blonde Hair, 8-Ounce

Overall Score: 8.6
Reviews Included: 1

10. L’Oréal Paris Sulfate Free Purple Shampoo, 6.8-Ounce

Overall Score: 7.9
Reviews Included: 9

Our Purple Shampoo Buying Guide

Whether you were born with blonde hair or you pay for it, it can be tough to get the color just right. Even if it looks perfect the day you color it, it can gradually lose its luster and start to turn brassy. Those yellows, oranges and reds that make blonde hair look less brilliant than you’d prefer are hard to avoid.

Stylists typically add a toner to reduce those colors, known as undertones. But not everyone pays for salon color and, of those who do, the toner can lose its power over time. That means in the weeks following your appointment, you may find that your blonde takes on a bit of brassiness, which you’re stuck with until your next coloring.

That’s where purple shampoo comes in. If you look at a color wheel, purple is directly across from yellow, and colors located on opposing sides of the wheel cancel each other out. When purple is applied to your hair, it cancels out the yellow tones, providing that icy blonde color that is seen as the ideal.

But blonde hair isn’t the only hair color that can benefit from a tube of purple shampoo. Those with silver hair also find undertones starting to appear, and purple shampoo can help with that, as well. Some with dramatic blonde or silver highlights also find that purple shampoo provides better color, although it has no effect on other hair colors.

DWYM Fun Fact

Natural blondes are definitely in the minority worldwide, and even in the U.S. Globally, 2 percent of people are naturally blonde (or blond, going by the male spelling), and only 1 in 20 in the U.S. are. However, if you add in the 1 in 3 women who bleach their hair, the number of fair-haired people rises significantly. But even natural blondes may find they need to lighten a little, since blonde hair typically darkens over time. Being a brunette actually has its own benefits, though. Brunette hair is typically thicker, and it has more melanin, offering more protection against the sun’s harmful UV rays.

The Purple Shampoo Tips and Advice

  • You don’t have to have dyed hair to benefit from purple shampoo. In fact, those with naturally blonde and naturally silver hair find it reduces undertones.
  • Purple shampoo can dry out your hair. Look for one that is formulated to overcome that obstacle, leaving your hair soft, shiny and undertone free.
  • For those with damaged or dry hair, a nourishing toning mask will probably be better for your hair than a purple shampoo.
  • Just because you use purple shampoo, doesn’t mean you can do away with a toner. If your salon provides that service, use purple shampoo as a supplement. If you color your own hair, look for a toner that can reduce undertones.
  • Don’t use purple shampoo in the first two weeks after your hair has been colored. The hair is more porous following bleaching, making it more likely you’ll get blotchy, uneven results.
  • Follow the instructions closely on the bottle. If a time range is recommended for leaving the shampoo on your hair, go with the low end of that range at first, then increase as you get more comfortable with the results. Leaving purple shampoo on too long can create a lavender hue, although some like having that tint and choose to leave it on longer to get there.

About The Author

Avatar
Stephanie Faris 

Stephanie Faris is a novelist and professional writer. She enjoys writing about beauty, and has beeb featured on some popular beauty sites.