MATRIX So Silver Brightening Purple Shampoo, 10.1-Ounce
Last updated: August 18, 2023
Our Review Process
Don't Waste Your Money is focused on helping you make the best purchasing decision. Our team of experts spends hundreds of hours analyzing, testing, and researching products so you don't have to. Learn more.
We looked at the top Purple Shampoos and dug through the reviews from some of the most popular review sites. Through this analysis, we've determined the best Purple Shampoo you should buy.
Designed for all hair types, this purple shampoo helps clarify and enhance shine while also removing brassy undertones.In our analysis of 60 expert reviews, the MATRIX So Silver Brightening Purple Shampoo, 10.1-Ounce placed 3rd when we looked at the top 15 products in the category. For the full ranking, see below.
From The Manufacturer
So Silver Shampoo is a nourishing color depositing purple shampoo that cleanses and neutralizes unwanted brassy warmth and eliminates dull, yellow tones in blonde and grey hair. So Silver illuminates highlights on blondes and adds shimmering brightness for color treated and natural hair ranging from grey to white shades. Key Benefits: – Deposits violet pigment – Neutralizes brassy warmth and eliminates dull, yellow tones without stripping – Illuminates highlights on blondes – Brightens blondes & enhances silver tones How To Use: Wearing suitable gloves, apply to wet hair, lather and rinse well. Repeat if necessary. For maximum benefits, leave second lather on 3-5 minutes. Follow with Total Results So Silver conditioner.
What experts liked
What experts didn't like
Purple Shampoo Rankings
Whether you were born with blonde hair or you pay for it, it can be tough to get the color just right. Even if it looks perfect the day you color it, it can gradually lose its luster and start to turn brassy. Those yellows, oranges and reds that make blonde hair look less brilliant than you’d prefer are hard to avoid.
Stylists typically add a toner to reduce those colors, known as undertones. But not everyone pays for salon color and, of those who do, the toner can lose its power over time. That means in the weeks following your appointment, you may find that your blonde takes on a bit of brassiness, which you’re stuck with until your next coloring.
That’s where purple shampoo comes in. If you look at a color wheel, purple is directly across from yellow, and colors located on opposing sides of the wheel cancel each other out. When purple is applied to your hair, it cancels out the yellow tones, providing that icy blonde color that is seen as the ideal.
But blonde hair isn’t the only hair color that can benefit from a tube of purple shampoo. Those with silver hair also find undertones starting to appear, and purple shampoo can help with that, as well. Some with dramatic blonde or silver highlights also find that purple shampoo provides better color, although it has no effect on other hair colors.