KICK Brass Eliminating Purple Shampoo, 8-Ounce

Last updated date: August 23, 2022

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KICK Brass Eliminating Purple Shampoo, 8-Ounce

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We looked at the top Purple Shampoos and dug through the reviews from some of the most popular review sites. Through this analysis, we've determined the best Purple Shampoo you should buy.

Update as August 23, 2022:
Checkout The Best Purple Shampoo for a detailed review of all the top purple shampoos.

Overall Take

Whether you have blonde or silver hair, this purple shampoo is a must-have for your hair care routine. Not only does it eliminate brassy tints, but it also reduces frizz and protects hair from the sun's UV rays. What sets this shampoo apart from other brands is that it uses a special technology that continues to lighten your hair the longer you leave it on.

In our analysis of 57 expert reviews, the KICK Brass Eliminating Purple Shampoo, 8-Ounce placed 5th when we looked at the top 11 products in the category. For the full ranking, see below.

From The Manufacturer

Get luminous, touchable, beautiful blonde hair with this NEW award-winning, colorist recommended, toning shampoo by KICK. Wash away those brassy yellow tones and extend, renew, and enhance salon color while gaining full body and incredible shine. Eliminate the brass and bring on the sass. If you’re looking for the best way to blast away sweat, grime, build up and extend your perfect salon color, without harsh, hair damaging chemicals then you’ll love Kick Purple Shampoo for Blonde, Silver & Grey hair. Luminosity boosting compounds penetrate deep into your follicles, lifting away brassiness, yellow tones, and environmental yuck, while providing UV defying protection – for radiant, lustrously touchable hair that looks amazing weeks after the salon.

Expert Reviews

Expert Summarized Score

3 expert reviews

User Summarized Score

1,040 user reviews

What experts liked

Lifts highlights and eliminates brassy tones while leaving hair feeling healthy and giving it fullness. Adds shine and offers UV protection.
- BestReviews
Kick’s Purple Shampoo for Blonde and Silver Hair may just be the best shampoo for grey hair on our list. This one works very well in grey and silvery applications as well as in toning down those blonde tones you may be working with. The UV protection and active damage defense make things even sweeter, while a 100-percent satisfaction guarantee by Kick assures every bottle performs exactly as expected. Bonus points go to a thorough rinse and after-wash smell.
- Best Choice Reviews
The shampoo is fast acting and in two to five minutes, it gives you the color you want. The shampoo also gives your hair a luminous look and eliminates brassiness. The shampoo cleans off grime, sweat and any other buildup from your hair and scalp without causing any irritations.
- Hairstyle Editor

What experts didn't like

It doesn't lather up much, which can cause some tangling.
- BestReviews
Does not lather as much as other shampoos for normal hair
- Hairstyle Editor

An Overview On Purple Shampoos

Whether you were born with blonde hair or you pay for it, it can be tough to get the color just right. Even if it looks perfect the day you color it, it can gradually lose its luster and start to turn brassy. Those yellows, oranges and reds that make blonde hair look less brilliant than you’d prefer are hard to avoid.

Stylists typically add a toner to reduce those colors, known as undertones. But not everyone pays for salon color and, of those who do, the toner can lose its power over time. That means in the weeks following your appointment, you may find that your blonde takes on a bit of brassiness, which you’re stuck with until your next coloring.

That’s where purple shampoo comes in. If you look at a color wheel, purple is directly across from yellow, and colors located on opposing sides of the wheel cancel each other out. When purple is applied to your hair, it cancels out the yellow tones, providing that icy blonde color that is seen as the ideal.

But blonde hair isn’t the only hair color that can benefit from a tube of purple shampoo. Those with silver hair also find undertones starting to appear, and purple shampoo can help with that, as well. Some with dramatic blonde or silver highlights also find that purple shampoo provides better color, although it has no effect on other hair colors.

The Purple Shampoo Buying Guide

  • You don’t have to have dyed hair to benefit from purple shampoo. In fact, those with naturally blonde and naturally silver hair find it reduces undertones.
  • Purple shampoo can dry out your hair. Look for one that is formulated to overcome that obstacle, leaving your hair soft, shiny and undertone free.
  • For those with damaged or dry hair, a nourishing toning mask will probably be better for your hair than a purple shampoo.
  • Just because you use purple shampoo, doesn’t mean you can do away with a toner. If your salon provides that service, use purple shampoo as a supplement. If you color your own hair, look for a toner that can reduce undertones.
  • Don’t use purple shampoo in the first two weeks after your hair has been colored. The hair is more porous following bleaching, making it more likely you’ll get blotchy, uneven results.
  • Follow the instructions closely on the bottle. If a time range is recommended for leaving the shampoo on your hair, go with the low end of that range at first, then increase as you get more comfortable with the results. Leaving purple shampoo on too long can create a lavender hue, although some like having that tint and choose to leave it on longer to get there.