KICK Brass Eliminating Purple Shampoo, 8-Ounce

Last updated: August 18, 2023

KICK Brass Eliminating Purple Shampoo, 8-Ounce
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We looked at the top Purple Shampoos and dug through the reviews from some of the most popular review sites. Through this analysis, we've determined the best Purple Shampoo you should buy.

Overall Take

Whether you have blonde or silver hair, this purple shampoo is a must-have for your hair care routine. Not only does it eliminate brassy tints, but it also reduces frizz and protects hair from the sun's UV rays. What sets this shampoo apart from other brands is that it uses a special technology that continues to lighten your hair the longer you leave it on.

In our analysis of 60 expert reviews, the KICK Brass Eliminating Purple Shampoo, 8-Ounce placed 10th when we looked at the top 15 products in the category. For the full ranking, see below.

From The Manufacturer

Get luminous, touchable, beautiful blonde hair with this NEW award-winning, colorist recommended, toning shampoo by KICK. Wash away those brassy yellow tones and extend, renew, and enhance salon color while gaining full body and incredible shine. Eliminate the brass and bring on the sass. If you’re looking for the best way to blast away sweat, grime, build up and extend your perfect salon color, without harsh, hair damaging chemicals then you’ll love Kick Purple Shampoo for Blonde, Silver & Grey hair. Luminosity boosting compounds penetrate deep into your follicles, lifting away brassiness, yellow tones, and environmental yuck, while providing UV defying protection – for radiant, lustrously touchable hair that looks amazing weeks after the salon.

Expert Reviews


What experts liked

Lifts highlights and eliminates brassy tones while leaving hair feeling healthy and giving it fullness. Adds shine and offers UV protection.
Kick’s Purple Shampoo for Blonde and Silver Hair may just be the best shampoo for grey hair on our list. This one works very well in grey and silvery applications as well as in toning down those blonde tones you may be working with. The UV protection and active damage defense make things even sweeter, while a 100-percent satisfaction guarantee by Kick assures every bottle performs exactly as expected. Bonus points go to a thorough rinse and after-wash smell.
The shampoo is fast acting and in two to five minutes, it gives you the color you want. The shampoo also gives your hair a luminous look and eliminates brassiness. The shampoo cleans off grime, sweat and any other buildup from your hair and scalp without causing any irritations.

What experts didn't like

It doesn't lather up much, which can cause some tangling.
Does not lather as much as other shampoos for normal hair
View our Purple Shampoo buying guide for in-depth advice and recommendations.

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