Joico Purple Shampoo & Conditioner Set, 10.1-Ounce

Last updated date: March 7, 2020

DWYM Score
9.0


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We looked at the top Purple Shampoos and dug through the reviews from some of the most popular review sites. Through this analysis, we've determined the best Purple Shampoo you should buy.

Overall Take

Joico Purple Shampoo & Conditioner Set, 10.1-Ounce works on both blonde and silver hair for results similar to what you'd get in a salon. The formula includes peptides to protect your hair color moving forward in addition to tone-correcting properties. It has a clean smell that makes application easier than some competing products. In our analysis of 68 expert reviews, the Joico Joico Purple Shampoo & Conditioner Set, 10.1-Ounce placed 5th when we looked at the top 10 products in the category. For the full ranking, see below.

Editor's Note March 18, 2020:
Checkout The Best Purple Shampoo for a detailed review of all the top purple shampoos.

Expert Summarized Score
8.5
11 expert reviews
User Summarized Score
8.8
3,755 user reviews
Our Favorite Video Reviews
What experts liked
Strong purple remedy for keeping brassiness at bay or to tone down yellowing. Also worked well on naturally silver hair. Pleasantly scented.
- BestReviews
Balances the color of your blonde hair. This purple shampoo contains a unique color-correcting formula that protects the cool blonde color of your hair and eliminates brassy tones. Travel-friendly. Provides a salon-like.finish
- Style Craze
Joico's purple-powered solution is made with a tone-correcting Multi-Spectrum Defense Complex as well as a peptide complex to prevent future damage. For best results, allow the shampoo to sit for three to five minutes to fully penetrate the hair follicle, then rinse and follow with a hydrating conditioner.
- Good Housekeeping
As the manufacturer claims, this duo will preserve 89% of your hair color for up to 8 weeks. Honestly, I can’t confirm this whole 8 weeks thing, but these products really do a great job at removing brassiness. If you want to get rid of the brassy orange and turn it into ash blonde – this Joico Color Balance Purple shampoo is the go-to product! Nice clean smell.
- My Straightener
Harsh lighteners and bleach can emphasize frizz and flyaways, but the peptide complex in this purple shampoo helps the cuticle—your hair’s outermost layer— to lay flat (when it isn’t smoothed down, frizz appears), leaving you with an ultra-sleek finish.
- Cosmopolitan
Ulta reviewers have given this 4.4 stars and over 800 glowing reviews. "I use this shampoo with the conditioner every other shower and it truly takes the brassy tones out of my blonde hair. The exact reason I bought it! It leaves my hair soft and shiny and keeps tangles out which is very difficult for my fine hair, definitely going to purchase again."
- Today
The formula has just the right amount of pigment in it to neutralize yellow tones so it won’t leave any purple traces in your hair. Its tone-correcting pigments will stay attached to the hair fibers through multiple shampoos. Plus, the Multi-Spectrum Defense Complex guards against color fade, and the Bio-Advanced Peptide Complex repairs, nourishes, combats frizz and leaves strands shiny. Your hair will look and feel healthier every time after you suds up.
- Byrdie
After my hair dried, the brassiness was visibly gone, the yellow tones banished! My hair was silvery and bright again. All was right in the world (well, at least my world) thanks to this purple shampoo.
- Style Caster
Its tone-correcting pigments last through multiple shampoos, making sure you keep your desired blonde as long as possible . It's made with a multi-spectrum defense complex to help protect color from fading and a bio-advanced peptide complex to fight frizz and adds shine.
- Harper's Bazaar
Those sulfates lift the cuticle a little more which also means it tones a little more powerfully.
- Angela Woodward Beauty Blog
As far as purple shampoos go, Joico is the best from my experience. It is the least drying to use as frequently as necessary and keeps the yellow tones at bay.
- Shit Women Buy
What experts didn't like
Not very sudsy, which was especially difficult for those with thick hair. It can stain fingers.
- BestReviews
Temporary fix. Can burn eyes.
- Style Craze
May dry your hair and scalp; These products are pretty hard to clean out of the shower.
- My Straightener
It does have sulfate in it, so it is lighter weight and a little more drying.
- Angela Woodward Beauty Blog
Keep in mind, to get the platinum results from a purple shampoo; you have to have damn near no yellow in your hair otherwise the shampoo may not be strong enough (you may want to consider having your stylist tone your hair first, then using the shampoo for maintenance). I’m not saying that you shouldn’t use it if your hair looks too yellow, because you absolutely should, it just may take a few more shampoos to get the desired result (or see my tips about applying it to dry hair).
- Shit Women Buy

From The Manufacturer

Joico color balance purple shampoo 10.1 fl. oz. + purple conditioner 10.1 oz. duo. The shampoo and conditioner preserves 89 percent of your precious hair-color up to eight full weeks.

Overall Product Rankings

1. Fanola No Yellow Shampoo, 11.8-Ounce
Overall Score: 9.4
Expert Reviews: 10
2. TIGI Bed Head Dumb Blonde Purple Shampoo, 13.5-Ounce
Overall Score: 9.2
Expert Reviews: 9
3. KICK Purple Shampoo for Blonde Hair, 8-Ounce
Overall Score: 9.2
Expert Reviews: 3
4. Bold Uniq Purple Shampoo for Blonde Hair, 8.5-Ounce
Overall Score: 9.1
Expert Reviews: 7
5. Joico Purple Shampoo & Conditioner Set, 10.1-Ounce
Overall Score: 9.0
Expert Reviews: 11
6. MATRIX So Silver Purple Shampoo, 10.1-Ounce
Overall Score: 8.8
Expert Reviews: 7
8. Paisle Purple Shampoo for Blonde Hair, 8-Ounce
Overall Score: 8.6
Expert Reviews: 0

An Overview On Purple Shampoos

Whether you were born with blonde hair or you pay for it, it can be tough to get the color just right. Even if it looks perfect the day you color it, it can gradually lose its luster and start to turn brassy. Those yellows, oranges and reds that make blonde hair look less brilliant than you’d prefer are hard to avoid.

Stylists typically add a toner to reduce those colors, known as undertones. But not everyone pays for salon color and, of those who do, the toner can lose its power over time. That means in the weeks following your appointment, you may find that your blonde takes on a bit of brassiness, which you’re stuck with until your next coloring.

That’s where purple shampoo comes in. If you look at a color wheel, purple is directly across from yellow, and colors located on opposing sides of the wheel cancel each other out. When purple is applied to your hair, it cancels out the yellow tones, providing that icy blonde color that is seen as the ideal.

But blonde hair isn’t the only hair color that can benefit from a tube of purple shampoo. Those with silver hair also find undertones starting to appear, and purple shampoo can help with that, as well. Some with dramatic blonde or silver highlights also find that purple shampoo provides better color, although it has no effect on other hair colors.

DYWM Fun Fact

Natural blondes are definitely in the minority worldwide, and even in the U.S. Globally, 2 percent of people are naturally blonde (or blond, going by the male spelling), and only 1 in 20 in the U.S. are. However, if you add in the 1 in 3 women who bleach their hair, the number of fair-haired people rises significantly. But even natural blondes may find they need to lighten a little, since blonde hair typically darkens over time. Being a brunette actually has its own benefits, though. Brunette hair is typically thicker, and it has more melanin, offering more protection against the sun’s harmful UV rays.

The Purple Shampoo Buying Guide

  • You don’t have to have dyed hair to benefit from purple shampoo. In fact, those with naturally blonde and naturally silver hair find it reduces undertones.
  • Purple shampoo can dry out your hair. Look for one that is formulated to overcome that obstacle, leaving your hair soft, shiny and undertone free.
  • For those with damaged or dry hair, a nourishing toning mask will probably be better for your hair than a purple shampoo.
  • Just because you use purple shampoo, doesn’t mean you can do away with a toner. If your salon provides that service, use purple shampoo as a supplement. If you color your own hair, look for a toner that can reduce undertones.
  • Don’t use purple shampoo in the first two weeks after your hair has been colored. The hair is more porous following bleaching, making it more likely you’ll get blotchy, uneven results.
  • Follow the instructions closely on the bottle. If a time range is recommended for leaving the shampoo on your hair, go with the low end of that range at first, then increase as you get more comfortable with the results. Leaving purple shampoo on too long can create a lavender hue, although some like having that tint and choose to leave it on longer to get there.