Joico Creamy Purple Shampoo & Conditioner Set, 10.1-Ounce

Last updated: August 18, 2023

This purple shampoo works on both blonde and silver hair for results similar to what you'd get in a salon. The formula includes peptides to protect your hair color moving forward in addition to tone-correcting properties. It has a clean smell that makes application easier than some competing products.

Joico Creamy Purple Shampoo & Conditioner Set, 10.1-Ounce

We looked at the top Purple Shampoos and dug through the reviews from some of the most popular review sites. Through this analysis, we've determined the best Purple Shampoo you should buy.

Product Details

Key Takeaway: You'll get both shampoo and conditioner with this purple shampoo set.

In our analysis of 60 expert reviews, the Joico Creamy Purple Shampoo & Conditioner Set, 10.1-Ounce placed 11th when we looked at the top 15 products in the category. For the full ranking, see below.

From The Manufacturer

Joico color balance purple shampoo 10.1 fl. oz. + purple conditioner 10.1 oz. duo. The shampoo and conditioner preserves 89 percent of your precious hair-color up to eight full weeks.

Expert Reviews

What reviewers liked

Strong purple remedy for keeping brassiness at bay or to tone down yellowing. Also worked well on naturally silver hair. Pleasantly scented.
Balances the color of your blonde hair. This purple shampoo contains a unique color-correcting formula that protects the cool blonde color of your hair and eliminates brassy tones. Travel-friendly. Provides a salon-like.finish
Joico's purple-powered solution is made with a tone-correcting Multi-Spectrum Defense Complex as well as a peptide complex to prevent future damage. For best results, allow the shampoo to sit for three to five minutes to fully penetrate the hair follicle, then rinse and follow with a hydrating conditioner.
As the manufacturer claims, this duo will preserve 89% of your hair color for up to 8 weeks. Honestly, I can’t confirm this whole 8 weeks thing, but these products really do a great job at removing brassiness. If you want to get rid of the brassy orange and turn it into ash blonde – this Joico Color Balance Purple shampoo is the go-to product! Nice clean smell.
Harsh lighteners and bleach can emphasize frizz and flyaways, but the peptide complex in this purple shampoo helps the cuticle—your hair’s outermost layer— to lay flat (when it isn’t smoothed down, frizz appears), leaving you with an ultra-sleek finish.
Ulta reviewers have given this 4.4 stars and over 800 glowing reviews. "I use this shampoo with the conditioner every other shower and it truly takes the brassy tones out of my blonde hair. The exact reason I bought it! It leaves my hair soft and shiny and keeps tangles out which is very difficult for my fine hair, definitely going to purchase again."
- Today
The formula has just the right amount of pigment in it to neutralize yellow tones so it won’t leave any purple traces in your hair. Its tone-correcting pigments will stay attached to the hair fibers through multiple shampoos. Plus, the Multi-Spectrum Defense Complex guards against color fade, and the Bio-Advanced Peptide Complex repairs, nourishes, combats frizz and leaves strands shiny. Your hair will look and feel healthier every time after you suds up.
- Byrdie
After my hair dried, the brassiness was visibly gone, the yellow tones banished! My hair was silvery and bright again. All was right in the world (well, at least my world) thanks to this purple shampoo.
Its tone-correcting pigments last through multiple shampoos, making sure you keep your desired blonde as long as possible . It's made with a multi-spectrum defense complex to help protect color from fading and a bio-advanced peptide complex to fight frizz and adds shine.
Those sulfates lift the cuticle a little more which also means it tones a little more powerfully.
As far as purple shampoos go, Joico is the best from my experience. It is the least drying to use as frequently as necessary and keeps the yellow tones at bay.

What reviewers didn't like

Not very sudsy, which was especially difficult for those with thick hair. It can stain fingers.
Temporary fix. Can burn eyes.
May dry your hair and scalp; These products are pretty hard to clean out of the shower.
It does have sulfate in it, so it is lighter weight and a little more drying.
Keep in mind, to get the platinum results from a purple shampoo; you have to have damn near no yellow in your hair otherwise the shampoo may not be strong enough (you may want to consider having your stylist tone your hair first, then using the shampoo for maintenance). I’m not saying that you shouldn’t use it if your hair looks too yellow, because you absolutely should, it just may take a few more shampoos to get the desired result (or see my tips about applying it to dry hair).
View our Purple Shampoo buying guide for in-depth advice and recommendations.

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