Bold Uniq Restorative Purple Shampoo, 8.5-Ounce

Last updated date: August 23, 2022

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Bold Uniq Restorative Purple Shampoo, 8.5-Ounce

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We looked at the top Purple Shampoos and dug through the reviews from some of the most popular review sites. Through this analysis, we've determined the best Purple Shampoo you should buy.

Update as August 23, 2022:
Checkout The Best Purple Shampoo for a detailed review of all the top purple shampoos.

Overall Take

This purple shampoo not only reduces brassiness, but it also is sulfate and paraben free to protect your hair color. You'll get protection from the sun's harmful rays and a formula that's cruelty free and vegan. The recycled plastic bottle can be recycled once it's empty to reduce your carbon footprint.

In our analysis of 57 expert reviews, the Bold Uniq Restorative Purple Shampoo, 8.5-Ounce placed 2nd when we looked at the top 11 products in the category. For the full ranking, see below.

From The Manufacturer

Get your hair back to its brilliant best, banish brassiness, say hello to shimmering silver tones and revitalized color. BOLD UNIQ by B Uniq Shampoo is stronger than traditional purple shampoos and suitable for all types of color-treated blonde, bleached, highlighted and natural hair to reduce brassy discoloration and neutralize yellow tones. Use purple shampoo on grey hair that needs a silvery brightness boost. Versatile violet shampoo can be left on for varying periods for the blonde hair shade you crave. Ultra-pigmented purple shampoo is specially formulated for light hair, vivid violet-tint formula enhances blonde, white and silver coloring by boosting cool tones in hair. With regular use, purple shampoo will brighten hair further to achieve glossy silver or ash-grey tones. Formulated with Pro-Vitamin B5, sulfate and paraben-free blonde shampoo revives shine and softens strands. Use purple shampoo for blonde hair 2-3 times a week, alongside your regular shampoo and conditioner for hair color to remain vibrant, shiny and healthy for longer between salon visits.

Expert Reviews

Expert Summarized Score

7 expert reviews

User Summarized Score

7,726 user reviews

What experts liked

The shampoo is sulfate and paraben free so your hair isn’t left completely without all its natural oil. On the other hand, results have shown softer hair than before and a nice healthy shine that bleach often washes away from the hair. The shampoo is stronger than normal toning shampoos hence results may be visible a few minutes after application! If you are looking for the best hair toner to remove brassiness, this may be your answer.
- Time 4 Buying
A distinguishing characteristic of the Bold Unique Purple Shampoo is that it contains UV filters that protect from harmful sun rays. The shampoo also contains a formula that combats all hair problems, from color retention to dryness. Made in the best of conditions, this shampoo is cruelty-free and 100% vegan, with a money-back guarantee.
- The Toilet Zone
In my experience, it’s the best purple shampoo for white blonde hair. As the manufacturer states, this sulfate-free purple shampoo is suitable for gray, blonde, bleached, and highlighted locks to keep the color bright and radiant. The intense violet pigments help to combat unwanted yellow and brassy tones to leave you with beautiful silver ashy tresses.
- My Straightener
This Purple Shampoo gives me amazing results just after first use. It reduces the brassiness to a great extent and Silver Shampoo gives instant bright and shimmering silver tones to my light blondes. It boosts the lighter tones of my hair and gives a refreshing and smooth look after every wash. The best part is its UV filter that doesn’t damage the ultraviolet radiation while maintaining my hair tones.
- Ten Top Review
This one is actually one of (if not the) best I've tried.
- Anna Sudsy
If you have any shade of blonde hair and are looking for the best lightening shampoo, you should try out this shampoo. It will lighten your hair without stripping it of its natural oils or the color. This lightening shampoo works by neutralizing the brassiness in blonde hair shades. This gives you a hair shade that is a salon-like quality. This innovative shampoo also keeps your hair protected from sun damage and keeps your hair looking healthy and lustrous.
- Classy Reviewed

What experts didn't like

Leaves the hair dry after use. A little pricey.
- Time 4 Buying
It is best used at least two weeks after getting hair bleached because color treatments make hair more porous, so the use of shampoo too soon after dyeing can make hair look patchy and uneven.
- The Toilet Zone
Since its formula is really strong, make sure to read and follow the paper directions, especially if you’re using this purple shampoo for blondes for the first time. You may want to wear gloves ‘cause the high concentration dyes hands and nails a bit.
- My Straightener
Not suitable for use on other hair colors other than blonde.
- Classy Reviewed

An Overview On Purple Shampoos

Whether you were born with blonde hair or you pay for it, it can be tough to get the color just right. Even if it looks perfect the day you color it, it can gradually lose its luster and start to turn brassy. Those yellows, oranges and reds that make blonde hair look less brilliant than you’d prefer are hard to avoid.

Stylists typically add a toner to reduce those colors, known as undertones. But not everyone pays for salon color and, of those who do, the toner can lose its power over time. That means in the weeks following your appointment, you may find that your blonde takes on a bit of brassiness, which you’re stuck with until your next coloring.

That’s where purple shampoo comes in. If you look at a color wheel, purple is directly across from yellow, and colors located on opposing sides of the wheel cancel each other out. When purple is applied to your hair, it cancels out the yellow tones, providing that icy blonde color that is seen as the ideal.

But blonde hair isn’t the only hair color that can benefit from a tube of purple shampoo. Those with silver hair also find undertones starting to appear, and purple shampoo can help with that, as well. Some with dramatic blonde or silver highlights also find that purple shampoo provides better color, although it has no effect on other hair colors.

The Purple Shampoo Buying Guide

  • You don’t have to have dyed hair to benefit from purple shampoo. In fact, those with naturally blonde and naturally silver hair find it reduces undertones.
  • Purple shampoo can dry out your hair. Look for one that is formulated to overcome that obstacle, leaving your hair soft, shiny and undertone free.
  • For those with damaged or dry hair, a nourishing toning mask will probably be better for your hair than a purple shampoo.
  • Just because you use purple shampoo, doesn’t mean you can do away with a toner. If your salon provides that service, use purple shampoo as a supplement. If you color your own hair, look for a toner that can reduce undertones.
  • Don’t use purple shampoo in the first two weeks after your hair has been colored. The hair is more porous following bleaching, making it more likely you’ll get blotchy, uneven results.
  • Follow the instructions closely on the bottle. If a time range is recommended for leaving the shampoo on your hair, go with the low end of that range at first, then increase as you get more comfortable with the results. Leaving purple shampoo on too long can create a lavender hue, although some like having that tint and choose to leave it on longer to get there.