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The Best Purple Shampoo For Blonde Hair - 2021

Last updated on May 17, 2021

We looked at the top 8 Purple Shampoos For Blonde Hair and dug through the reviews from 11 of the most popular review sites including and more. The result is a ranking of the best Purple Shampoos For Blonde Hair.

Best Purple Shampoo For Blonde Hair

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Our Picks For The Top Purple Shampoos For Blonde Hair

Show Contents
Our Take
Experts Included
Pros
Cons
  Best Overall

L’Oréal Paris Sulfate Free Purple Shampoo For Blonde Hair

Don't Waste Your Money Seal of Approval

L'Oréal Paris

Sulfate Free Purple Shampoo For Blonde Hair

Overall Take

Conditioner IncludedA fresh aromatic hibiscus fragrance is what you'll get when you opt for this purple shampoo for blonde hair.

Experts Included
DWYM Beauty and Personal Care Experts plus BestReviews, The Pretty Little Secret Blog, Harper’s Bazaar. Along with user reviews from Amazon, Target and Walmart.
Pros
" Made with purple iris blooms, this shampoo gently cleanses, helping to keep salon color fresh. Works without stripping or dulling the hair, leaving it feeling silky and soft."
Cons
"My overall review of this product as a purple shampoo is...meh. It’s okay. After 4 washes, I really didn’t see or notice much of a difference."
  Upgrade Pick

Nexxus Blonde Assure Purple Shampoo For Blonde Hair, 8.5-Ounce

Nexxus

Blonde Assure Purple Shampoo For Blonde Hair, 8.5-Ounce

Overall Take

Balances Brassy TonesThis purple shampoo for blonde hair is crafted with exclusive protein mixes for maximum results.

Experts Included
DWYM Beauty and Personal Care Experts plus . Along with user reviews from Amazon.
  Cruelty-Free

Bold Uniq Purple Shampoo For Blonde Hair

Bold Uniq

Purple Shampoo For Blonde Hair

Overall Take

Vegan FormulaThis purple shampoo for blonde hair is cruelty-free and never tested on animals.

Experts Included
DWYM Beauty and Personal Care Experts plus My Straightener. Along with user reviews from Amazon.
Pros
" one of the best purple shampoos for bleached blonde hair that is also suitable for gray and highlighted locks"
  Salon Pick

Paul Mitchell Platinum Blonde Purple Shampoo

Paul Mitchell

Platinum Blonde Purple Shampoo

Overall Take

Salon-Quality ResultsLeaving this purple shampoo for blonde hair on your hair for 1 to 5 minutes is all it takes to get rid of the brassiness.

Experts Included
DWYM Beauty and Personal Care Experts plus Harper’s Bazaar. Along with user reviews from Amazon.
Pros
" Whether you have white blonde or silver hair, this violet tinted shampoo gets rid of any brassiness while adding shine to blonde locks."
Don't just take for granted what one reviewer says. Along with our own experts, DWYM analyzes the top expert reviews of the leading products and generates a score you can actually trust.
15

Products Considered

We identified the majority of the purple shampoos for blonde hair available to purchase.
8

Products Analyzed

We then selected the leading and most popular products for our team to review.

View All Product Rankings

11

Expert Reviews Included

In addition to our expert reviews, we also incorporate feedback and analysis of some of the most respected sources including: BestReviews, The Pretty Little Secret Blog, Harper's Bazaar, Womens Edge, Newly Crunchy By Brandy Nelson.

140,553

User Opinions Analyzed

We also incorporate user reviews from the leading retailers including

Our experts reviewed the top 8 Purple Shampoos For Blonde Hair and also dug through the reviews from 11 of the most popular review sites including and more. The result is a ranking of the best of the best Purple Shampoos For Blonde Hair.

DWYM is your trusted roduct review source. Our team reviews thousands of product reviews from the trusted top experts and combines them into one easy-to-understand score. Learn more.

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Look for the DWYM seal for products that are the best in their category.

The Best Overall

L’Oréal Paris Sulfate Free Purple Shampoo For Blonde Hair


Our Expert Score

7.5
3 expert reviews

User Summarized Score

8.7
12,000 user reviews

Our Take

This purple shampoo for blonde hair not only cleanses, but also conditions hair. It does an excellent job of neutralizing brassy, yellow and orange tones without the use of harsh chemicals. In fact, the formula uses vegan ingredients and is free of gluten, dyes and sulfates.

What other experts liked

Made with purple iris blooms, this shampoo gently cleanses, helping to keep salon color fresh. Works without stripping or dulling the hair, leaving it feeling silky and soft.
- BestReviews
It’s a gorgeous color! I love the very luxurious dark purple.It smells like the sandalwood candle from Bath and Body Works, which is nice. It lathers well and doesn’t leave hair feeling dry. It does a good job at making...
- The Pretty Little Secret Blog
At only $7.99 a bottle, there's no reason not to stock up on L'Oréal's sulfate-free and color-protecting purple shampoo. It deposits the perfect amount of purple dye to counteract brassiness while gently cleansing.
- Harper's Bazaar

What other experts didn't like

Takes a few more washes than the others to see a decrease in brassiness.
- BestReviews
My overall review of this product as a purple shampoo is...meh. It’s okay. After 4 washes, I really didn’t see or notice much of a difference.
- The Pretty Little Secret Blog

Overall Product Rankings

Bold Uniq Purple Shampoo For Blonde Hair

3. Bold Uniq Purple Shampoo For Blonde Hair

Overall Score: 9.1
Reviews Included: 3

Paul Mitchell Platinum Blonde Purple Shampoo

4. Paul Mitchell Platinum Blonde Purple Shampoo

Overall Score: 9.0
Reviews Included: 4

amika Bust Your Brass Cool Blonde Purple Shampoo

5. amika Bust Your Brass Cool Blonde Purple Shampoo

Overall Score: 8.9
Reviews Included: 4

L Luseta Purple Shampoo and Conditioner Set

7. L Luseta Purple Shampoo and Conditioner Set

Overall Score: 8.8
Reviews Included: 4

Redken Color Extend Blondage Purple Shampoo

8. Redken Color Extend Blondage Purple Shampoo

Overall Score: 8.8
Reviews Included: 3

Our Purple Shampoo For Blonde Hair Findings


L’Oréal Paris Sulfate Free Purple Shampoo For Blonde Hair

What We Liked: This purple shampoo for blonde hair not only cleanses, but also conditions hair. It does an excellent job of neutralizing brassy, yellow and orange tones without the use of harsh chemicals. In fact, the formula uses vegan ingredients and is free of gluten, dyes and sulfates.


Nexxus Blonde Assure Purple Shampoo For Blonde Hair, 8.5-Ounce

What We Liked: Improve the vibrancy of your hair color with this purple shampoo for blonde hair. It’s bright and smooth and designed to provide long-lasting color care. Users will appreciate how light, flexible and healthy their hair feels after using this shampoo.


Bold Uniq Purple Shampoo For Blonde Hair

What We Liked: With this purple shampoo for blonde hair, you’ll enjoy shiny hair that stays vibrant and healthy. The formula is free of any harsh chemicals and has a strong purple pigmentation to neutralize brassiness. The best part is you’ll notice immediate results after the first wash.


Paul Mitchell Platinum Blonde Purple Shampoo

What We Liked: Whether you have blonde, white or silver hair, you’ll want to invest in this purple shampoo for blonde hair. The shampoo is violet tinted and leaves your hair looking like you just left your hairdresser. In addition to removing the yellow undertones, it leaves hair feeling soft and looking healthy.


amika Bust Your Brass Cool Blonde Purple Shampoo

What We Liked: You won’t find any parabens, sulfates or mineral oils in this purple shampoo for blonde hair. It’s even gluten-free and safe to use by individuals who have gluten intolerance. Blonde, white and silver hair stays nice and bright, thanks to the inclusion of ultra-violet pigments.

Our Purple Shampoo For Blonde Hair Buying Guide

Whether you were born with blonde hair or you pay for it, it can be tough to get the color just right. Even if it looks perfect the day you color it, it can gradually lose its luster and start to turn brassy. Those yellows, oranges and reds that make blonde hair look less brilliant than you’d prefer are hard to avoid.

Stylists typically add a toner to reduce those colors, known as undertones. But not everyone pays for salon color and, of those who do, the toner can lose its power over time. That means in the weeks following your appointment, you may find that your blonde takes on a bit of brassiness, which you’re stuck with until your next coloring.

That’s where purple shampoo comes in. If you look at a color wheel, purple is directly across from yellow, and colors located on opposing sides of the wheel cancel each other out. When purple is applied to your hair, it cancels out the yellow tones, providing that icy blonde color that is seen as the ideal.

But blonde hair isn’t the only hair color that can benefit from a tube of purple shampoo. Those with silver hair also find undertones starting to appear, and purple shampoo can help with that, as well. Some with dramatic blonde or silver highlights also find that purple shampoo provides better color, although it has no effect on other hair colors.

DWYM Fun Fact

Natural blondes are definitely in the minority worldwide, and even in the U.S. Globally, 2 percent of people are naturally blonde (or blond, going by the male spelling), and only 1 in 20 in the U.S. are. However, if you add in the 1 in 3 women who bleach their hair, the number of fair-haired people rises significantly. But even natural blondes may find they need to lighten a little, since blonde hair typically darkens over time. Being a brunette actually has its own benefits, though. Brunette hair is typically thicker, and it has more melanin, offering more protection against the sun’s harmful UV rays.

The Purple Shampoo For Blonde Hair Tips and Advice

  • You don’t have to have dyed hair to benefit from purple shampoo. In fact, those with naturally blonde and naturally silver hair find it reduces undertones.
  • Purple shampoo can dry out your hair. Look for one that is formulated to overcome that obstacle, leaving your hair soft, shiny and undertone free.
  • For those with damaged or dry hair, a nourishing toning mask will probably be better for your hair than a purple shampoo.
  • Just because you use purple shampoo, doesn’t mean you can do away with a toner. If your salon provides that service, use purple shampoo as a supplement. If you color your own hair, look for a toner that can reduce undertones.
  • Don’t use purple shampoo in the first two weeks after your hair has been colored. The hair is more porous following bleaching, making it more likely you’ll get blotchy, uneven results.
  • Follow the instructions closely on the bottle. If a time range is recommended for leaving the shampoo on your hair, go with the low end of that range at first, then increase as you get more comfortable with the results. Leaving purple shampoo on too long can create a lavender hue, although some like having that tint and choose to leave it on longer to get there.

About The Author

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Stephanie Faris 

Stephanie Faris is a novelist and professional writer. She enjoys writing about beauty, and her work has been featured on some popular beauty sites.