The Best Makeup Applicator

Buying Guide

Beauty is big business, with the global beauty industry generating $500 billion in sales a year. For the many people who work in that industry, having the right tools can make all the difference. Professionals who apply makeup or host beauty parties to sell products all need carrying cases, wipes and applicators to carry with them on the job.

The biggest challenge for professionals is safety. Moving from one person to another means using clean products each time. Bacteria can spread on applicators and sponges, so you’ll need to maintain a plentiful supply at all times.

There are different types of makeup applicators. You’re probably already familiar with eye makeup applicators, although some use brushes instead of applicators for that. With creams, though, sponge-based applicators tend to work better since they can be rinsed out and reused. The applicators used for powder-based eyeshadows typically feature two sponge tips on a plastic handle. The sponge is lightweight with small pores to allow the powder to soak in just enough to transfer it to the eyelid.

Small pores are also important in sponges you’re using to apply cream-based cosmetics. These sponges can come in a variety of shapes, but often a wedge shape works best for larger surface areas like your face. With foundation, the wedge shape lets you more easily maneuver the applicator over your face.

One thing to consider as you’re shopping is whether you need disposable applicators or not. Disposables work best for professional makeup artists or direct marketing makeup salespeople who apply cosmetics to a variety of customers. You’ll want to use new applicators with each person to keep things sanitary. This means you’ll probably have to buy large quantities.

Applicators you use personally can be reused many times, typically, especially if you’re using them with powder-based cosmetics. For foundation, you can wash your sponges in warm, soapy water after each use and set them out to dry. The sponge will likely become discolored over time, but you’ll be able to use them multiple times before switching to a new sponge.

• The shape of the applicator makes a big difference. This is especially true with cosmetics like eye shadow and blush. You’ll want to be able to get the angle you need to shade and contour.
• Makeup applicators come in various assortments. You can buy hundreds of the same type or get a combination of a variety of applicator types. If you only need certain types of applicators or you’re selective about the products you use, it might be easier to find a type you like and buy those in large quantities.
• You’ll need somewhere to store all your applicators when not in use. If you regularly take your applicators on the go, a portable case with a handle will likely work best. Durability will help ensure that your case holds up as you tote it around.
• Look at the build of any applicator you’re considering. You’ll want one that allows you to easily grip it while also providing the application experience you prefer.
• If you’re sensitive to materials like latex, look for an applicator that’s labeled as free of those materials.
• If you have a tough time getting your foundation to blend, a damp sponge can help. It will better distribute the foundation to avoid clumps and streaks.
• Those who apply makeup professionally may find investing in a certain color or type of applicator can help establish your branding. You may even be able to find makeup applicators that match your logo. You can also invest in a case that further promotes your branding by ensuring it matches your applicators and logo.