Maui Moisture Coconut Oil Vegan Curly Hair Shampoo

Last updated date: September 26, 2022

DWYM Score

7.9

Maui Moisture Coconut Oil Vegan Curly Hair Shampoo

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We looked at the top Curly Hair Shampoos and dug through the reviews from some of the most popular review sites. Through this analysis, we've determined the best Curly Hair Shampoo you should buy.

Update as September 26, 2022:
Checkout The Best Curly Hair Shampoo for a detailed review of all the top curly hair shampoos.

Overall Take

With vegan ingredients and a formula free of silicone and parabens, this curly hair shampoo will reduce frizz and soften your curls. You’ll get a formula packed with natural ingredients like coconut oil and aloe that provides a great scent and plenty of cleaning power. You can choose between one 13-ounce bottle or a set of two.


In our analysis of 24 expert reviews, the Maui Moisture Coconut Oil Vegan Curly Hair Shampoo placed 5th when we looked at the top 10 products in the category. For the full ranking, see below.

From The Manufacturer

DE-FRIZZ and DEFINE CURLS: This 13-fluid ounce bottle of Maui Moisture Curl Quench and Coconut Oil Shampoo helps hydrate, smooth and defrizz curls while enhancing softness and body. CURLY HAIR CARE: Ideal for tight curls, the anti-frizz shampoo is safe for use on color-treated hair to help detangle, protect and define your hair’s natural curl pattern leaving behind shiny, bouncy curls. UNIQUE BLEND WITH ALOE VERA: The rich blend of this curl-defining vegan shampoo contains 100% aloe vera as the first ingredient along with coconut milk, plumeria extract and papaya extract. NOT ALL MOISTURE IS THE SAME: The gentle and nourishing formula of this sulfate-free surfactant shampoo is vegan, free from silicones, parabens and mineral oil and contains no synthetic dyes.

Expert Reviews

Expert Summarized Score

6.0
3 expert reviews

User Summarized Score

9.2
4,370 user reviews

What experts liked

An eco-friendly shampoo that combats frizz and enhances curls.
- BestReviews
Provides moisture. Reduces tangles and frizz. Can be used to define curls. No harmful chemicals. Suitable for coarse waves and coils. Suitable for high porosity hair. Safe for colored hair. Vegan.
- Style Craze
Smells SO GOOD. Sulfate and paraben free. Vegan and cruelty free. Unique blend of coconut milk and aloe.
- You Probably Need a Haircut

What experts didn't like

Some reports of hair loss after use.
- BestReviews
Some may find the scent of coconut overpowering.
- Style Craze
More expensive than normal shampoos. Relatively small bottle. More time needed to rinse the oils from your hair.
- You Probably Need a Haircut

An Overview On Curly Hair Shampoos

Curly hair has a different follicle structure than straight hair. Asymmetry in the follicle structure causes hair to coil, leading to that head of curly hair you have. There are also varying forms of asymmetry, which is why some people have tight curls while others simply see slight waves.

Caring for curly hair can be tricky, though. The key is to deliver enough moisture to the hair to reduce frizz. Heavier formulas can weigh down those curls, interfering with the buoyancy that makes them so fun and attractive.

The first step is to track down hair products that are specially formulated for your hair type. You can find shampoos, conditioners and styling gels and creams that will deliver the moisture your hair needs while making it squeaky clean. You’ll also want to avoid chemicals that can strip the natural oils from your hair and weigh it down.

You’ll likely find some common elements in the curly hair products you see on the market. Natural ingredients like coconut oil, jojoba oil, sunflower oil and avocado oil can all clean and hydrate. Aloe vera and shea butter are also often found in curly hair shampoos. If your hair can handle going a day or more between shampoos, you’ll likely find the natural oils in your hair are good for it. For curly hair that’s oily, you can use a stronger shampoo once every week or two to get that deep cleaning your hair needs.

The Curly Hair Shampoo Buying Guide

  • Shampoo isn’t the only factor in keeping your curls hydrated. Make sure you find a good moisturizer that will give you lightweight hydration.
  • Brushing curly hair can be tricky. You won’t be able to run a brush through it without disrupting the natural direction of the curls. For best results, use a wide-toothed comb in the shower to get the detangling your hair needs. You can also use a wide-toothed comb on wet hair after conditioning. This will not only keep your curls intact, but it will also help ensure the conditioner coats every strand.
  • You spend hours each night with your head flat against a pillow. This can have the biggest impact on your curls. For best results, wrap your head in a scarf if you’re not a stomach or side sleeper.
  • A leave-in conditioner can be good for your curls. Look for one that’s lightweight but hydrating.
  • You don’t need a product to give your curls the moisture they need. You can create a mask from household ingredients like honey, coconut oil and avocado oil as a weekly treatment.
  • Chemicals like phthalates and parabens have become a concern for many consumers. Both are popular ingredients in haircare products, so if you’re worried about the damage they could cause, look for a formula that’s free of both.
  • The scent produced by your shampoo is probably of concern, particularly if you wash your hair before heading out for the day. You can find plenty that use natural oils to provide a lightweight, refreshing scent without introducing chemicals to the mix.
  • Pay close attention to usage directions with any hair products you buy. The amount you’ll need to use to get the desired results can vary. With some, you only need a dime- or nickel-size amount.
  • If you color your curly hair, you may need more than shampoo and conditioner to keep your curls hydrated. Coloring dries your strands out and can even introduce frizz that wouldn’t be there with your natural color. You’ll also want to avoid hair products with sulfates if your hair is color treated.