Active Wow Premium Teeth Whitening Kit

Last updated date: July 19, 2019

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We looked at the top 1 Teeth Whiteners and dug through the reviews from 9 of the most popular review sites including BestReviews, Heavy, Product Expert, Dental Dorks, Top Rate Ten, OGLF, Beauty Sak, Authority Dental and more. Through this analysis, we've determined the best Teeth Whitener you should buy.

Overall Take

If you want the dental experience without the high cost, the Active Wow Premium Teeth Whitening Kit may be your best option. It's similar to dental whitening in that you use fitted trays to apply the solution. You'll only have to leave the trays in place for between 5 and 15 minutes. Results usually start to show after only a few treatments. In our analysis of 49 expert reviews, the Active Wow Active Wow Premium Teeth Whitening Kit placed 1st when we looked at the top 9 products in the category. For the full ranking, see below.

Editor's Note July 19, 2019:
Checkout The Best Teeth Whitener for a detailed review of all the top teeth whiteners.

Expert Summarized Score
9 expert reviews
User Summarized Score
1,700 user reviews
Our Favorite Video Reviews
What experts liked
Gel and tray combination ensures good coverage. Includes remineralization gel.
- BestReviews
The simple Thermoform mouth trays create a custom fit for your teeth, and unlike most kits, this one actually includes an spare, just in case anything goes wrong when you’re molding it.
- Heavy
This is a home based whitening system, so it contains all instructions on how to use it, and the steps have been simplified so that anyone that wishes to lighten the tint of their teeth will be able to do so with no hassles. The stains that are caused by food, coffee and smoking are simply no match for the active ingredients in the whitening gel, and they will give way to a superior white shining set of teeth.
- Product Expert
Its gel formula, for instance, has active ingredients that break down stains without damaging the enamel. They also clear teeth, which leaves them looking bright and appealing. This product will never let you down.
- Top 10 Best Pro
The remineralization gel is a great bonus, as it can help ease any sensitivity you may feel.
- Dental Dorks
This kit can effectively lighten your teeth by several shades with just a few 5 to 15 minute sessions.
- Top Rate Ten
Comes with extra whitening tray in case you make a mistake fitting it to your teeth.
Remineralization solution included to strengten up teeth.
- Beauty Sak
The kit has customized whitening trays that mold to the shape of your teeth.
- Authority Dental
April 18, 2019 | Full review
What experts didn't like
Some users don't see noticeable whitening. Replacement trays aren't sold seperately; a new kit must be purchased.
- BestReviews
Can cause tooth sensitivity.
- Heavy
Sensitivity issues.
- Top 10 Best Pro
Not quite as immediately noticeable as our top pick, but it’s close.
- Dental Dorks
It can be painful for those with sensitive teeth.
- Top Rate Ten
Unclear whether it is suitable for vegan, Kosher, or gluten-free dietary requirements.
No universal mouthpieces included (molding the custom trays can get a bit messy, altthough most people don't have any problem with this.
- Beauty Sak
Whitening trays may not fit snugly.
- Authority Dental
April 18, 2019 | Full review

From The Manufacturer

Removes years worth of stains for a white smile in just a few applications. Far more effective than other whitening options as this customized solution comes with trays that perfectly mold to your mouth, ensuring whitening exactly where you want it. Simply load the gel into the included mouth trays, and insert snugly against your teeth, and wait for 5-15 minutes for best results. Rinse gel off teeth after use and do not ingest the gel. Results can be seen after only a few uses. It is best to begin with shorter treatments to gauge teeth sensitivity. You can also customize your trays for maximum comfort, as well as apply the solution directly to your teeth with a cotton swab to maximize coverage over your teeth in your visible smile area. Includes mouth trays made of dental-grade impression material that molds to your teeth using heat. Simply place the mold in hot water for a few seconds then mold the trays around your teeth for a custom-fit tray at the fraction of the cost you'd expect at the dental office.

Overall Product Rankings

1. Active Wow Premium Teeth Whitening Kit
Overall Score: 9.5
Expert Reviews: 9
2. Crest 3D White Professional Effects Whitestrips
Overall Score: 9.3
Expert Reviews: 2
3. Active Wow Teeth Whitening Charcoal Powder
Overall Score: 9.2
Expert Reviews: 3
4. AuraGlow Teeth Whitening Kit
Overall Score: 9.2
Expert Reviews: 9
5. Cali White Activated Charcoal
Overall Score: 9.1
Expert Reviews: 6
6. AuraGlow Teeth Whitening Pen
Overall Score: 9.0
Expert Reviews: 5
7. SenAllis Cosmetics Teeth Whitening Gel
Overall Score: 8.1
Expert Reviews: 3

An Overview On Teeth Whiteners

Teeth whitening is more popular than ever, but you’ll pay hundreds of dollars to have the treatment done through your dentist. Fortunately, there are plenty of much more affordable options, most of which are available over-the-counter at any drugstore. But with so many options, it can be tough to choose just one.

Whitening trays are similar to the ones you’ll get at the dental office at a fraction of the price. The dentist custom builds a mouthpiece to fit your mouth, but technology has made it easier for manufacturers to create a tray that conforms. Look for one that uses thermal-form technology so that it molds to fit your teeth for as tight a fit as possible.

Although trays can do a great job, many people prefer the convenience of whitening strips, which you slip on the teeth for a short time period, then toss in the trash. The gel is already on the strips, so there’s no work involved on your end. White strips are also very affordable compared to other options, making them a popular choice with consumers.

LED lights are another way to whiten your teeth. It’s important to note that the light itself does nothing. It’s the application of a solution containing peroxide that makes the difference. When the agent is applied and the light shone on it, the light speeds up the whitening process. At one time, UV light was used, but there were concerns about unsafe UV exposure. LED is a much safer alternative.

If you spend much time on social media, you’ve probably heard about a more natural alternative to traditional teeth whitening called activated charcoal. This product actually turns your teeth black while it’s doing the work, but those who want to eliminate peroxide completely from the process prefer it. Unlike other products, charcoal teeth whitening manufacturers don’t promise that the product will work for everyone, usually issuing the “results may vary” disclaimer in their fine print.

Whatever whitening process you use, it’s important to note that you may experience sensitivity when using peroxide on your teeth. The charcoal option eliminates that issue, but it may not be as effective on you as other people. Remineralization gel can help with sensitivity when you’re using peroxide-based products. It has also been shown in studies to toughen up enamel by helping to overcome the reduction of enamel microhardness that happens with bleaching.

DYWM Fun Fact

Teeth can naturally become less white with age, but lifestyle is the number one cause of tooth discoloration. Known as “extrinsic stains,” these discoloration agents are things we ingest every day. Traditional cigarette smoking is a top culprit, but the popularity of vaping may help with that, although some colorings may still cause stains. Foods and beverages also stain the teeth.

Generally speaking, if you’re consuming something that would stain your clothing, it will also discolor your teeth. This is especially true of dark-colored beverages, like coffee and red wine, but acidic foods and beverages can also stain, due to the way they erode the enamel. Although whitening your teeth periodically can help, it’s even better to avoid tooth-staining foods and beverages altogether.

The Teeth Whitener Buying Guide

  • The biggest criteria for choosing a tooth-whitening solution is whether or not it works. You’ll likely be most satisfied with the results of either the tray-based Active Wow Premium Teeth Whitening Kit or the Crest 3D White Professional Effects Teeth Whitening Kit. This is especially true if you’re dealing with years of stains from products like coffee and nicotine. The AuraGlow Teeth Whitening Kit works, but you may not find your teeth are as noticeably white as they would be with those two other products. Results for Active Wow Teeth Whitening Charcoal are mixed, with even the manufacturers themselves stating that they vary from one person to another.
  • The application process is dramatically different between options. Perhaps the easiest is Active Wow Teeth Whitening Charcoal, which you merely apply with a soft toothbrush twice a day. The Crest 3D White Professional Effects Teeth Whitening Kit is fairly simple, as well. Just peel the strips off the backing once a day and press onto your teeth. Leave in place for 30 minutes, then remove and discard. The Active Wow Premium Teeth Whitening Kit works similarly to Whitestrips in that they have you squirting a gel on the trays, then leaving them in your mouth for between five and 15 minutes. Most complicated is the AuraGlow Teeth Whitening Kit, which requires you to squirt some of the gel onto a mouthpiece, insert into your mouth, press a button and leave in place for 30 minutes. The mouthpiece isn’t exactly comfortable, either, especially for something you’re enduring for a full half an hour.
  • Another consideration is how messy your treatments will be. The Active Wow Premium Teeth Whitening Kit and AuraGlow Teeth Whitening Kit both have a mouthpiece you’ll have to clean between uses, making them more involved than the Crest 3D White Professional Effects Teeth Whitening Kit and its disposable strips. Perhaps messiest, though, is Active Wow Teeth Whitening Charcoal, which can stain anything it comes into contact with, including your sink and shower. You’ll have to clean the sink after spitting the solution out while also being very careful not to get any of it on your clothes.
  • It’s important to also consider how long you’ll have to use the product to see results. The Active Wow Premium Teeth Whitening Kit can lighten teeth by several shades after only a few sessions, while you’re asked to use the Crest 3D White Professional Effects Teeth Whitening Kit for a full 20 days. The AuraGlow Teeth Whitening Kit provides 20 days’ worth of gel when used as directed. You can use Active Wow Teeth Whitening Charcoal twice daily, but there’s no timeframe as to how long you’ll need to use the product. It could take up to a couple of weeks to see results.
  • Tooth sensitivity is always an issue when you’re applying peroxide to your teeth. The Active Wow Premium Teeth Whitening Kit and AuraGlow Teeth Whitening Kit each contain 35 percent carbamide peroxide, while the Crest 3D White Professional Effects Teeth Whitening Kit uses hydrogen peroxide. The Active Wow Premium Teeth Whitening Kit includes remineralization gel, which is said to reduce sensitivity while also helping prevent some of the very minute softening of the enamel that happens with whitening. However, you can buy remineralization gel separately to use with any teeth whitening product. Active Wow Teeth Whitening Charcoal has no peroxide whatsoever, so you shouldn’t experience any sensitivity.
  • Another unexpected bonus with Active Wow Teeth Whitening Charcoal is that it helps detoxify the mouth, leading to fresher breath.
  • Although most over-the-counter teeth whitening products are far less expensive than professional services, some are more affordable than others. You’re sure to find a tooth whitening kit that fits your budget, however.