How to tackle Amazon Prime Day to find the best deals

Man holds Amazon boxes

The products and services mentioned below were selected independent of sales and advertising. However, Don't Waste Your Money may receive a small commission from the purchase of any products or services through an affiliate link to the retailer's website.

Many shoppers are hoping to save some big money in the next few days by shopping Amazon Prime Day on July 11 and 12, 2023. But you need to do a little prep work, or you may not find the best deals and risk overspending.

Cathy Bunker is one of those shoppers who loves finding a deal, like the Igloo cooler she was loading up in her minivan outside Walmart.

“It was just $15,” she said. “On clearance.”

So she hopes to find more deals like this online this coming week, during Prime Day, or at competing sales at other retailers.

“I’ll take a look and see what they have, and if the deals are worth it, I will probably buy something,” she said.

MORE: The best early Prime Day deals you can shop now

Prime Day Items With the Biggest Markdowns

For the best deals this Prime Day, Julie Ramhold with says to zero in on categories with the deepest discounts, starting with (what else) Amazon-branded devices.

“That’s everything from their Fire TVs to their Echo devices, to Kindles,” she said.

Amazon may also sprinkle in deals on its services like Prime Video, Amazon Music and Audible.

Ramhold says home and garden categories also dominate.

“For instance,” she said, “outdoor games or patio pieces.”

MORE: Walmart Plus Week is almost here—but there are early deals you can shop now

Other Retailers Offer Competing Sales

But don’t assume Amazon will have the lowest prices on everything, as other retailers typically have competing sales simultaneously.

  • Walmart is holding Walmart Plus Week.
  • Target holds Circle Week.
  • Best Buy hosts Black Friday in July.

So be sure to compare prices online before you buy.

As for Amazon, it does not advertise most Prime Day deals in advance, so you need to check frequently for new deals, or set alerts.

So Ramhold says start browsing deals now, and use the app to set alerts for deals on items that interest you.

MORE: Buy a $50 Amazon gift card and get $5 in Prime Day credits

“When they go live or shortly before they go live, you’ll receive a notification, and you can jump on it, see if it’s something that you want to buy,” she said.

And don’t miss out on lightning deals. By adding items to your cart, you have 15 minutes to make a final decision.

However, there may be items worth skipping this Prime Day, according to DealNews.

“For gaming consoles, there are bound to be some deals around Prime Day,” Ramhold said, “but we’ll probably see far more bundles around Black Friday.”

In addition, you will typically find more deals on big-screen 4K TVs on Black Friday, as manufacturers typically produce thousands of them just for that day.

So plan ahead, watch for lightning deals, and compare prices with other major retailers, and that way you don’t waste your money.

About the Author

John Matarese

John's goal is to help as many TV viewers as possible save money, avoid bad deals, know a rip-off when one comes their way, and be educated consumers. His informative weekly consumer segment "Don't Waste Your Money" now airs on 45 TV stations from San Diego to Tampa to Houston and Cincinnati. More.

More to explore