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If you’ve ever typed the words “where can I buy ___” into Google, then you’re familiar with the way this search feature used to work: you’d see a variety of options from Amazon and other retailers. But that’s about to change.
According to Reuters, Google is joining forces with stores including Walmart, Target and Costco to deliberately affect search results. As a result of this alliance, when you type “where can I buy ___” into Google, the search results will now yield products from Walmart, Target, Costco and other retailers that are members of the partnership.
This is apparently an effort by Google to steal some of the power from Amazon—which has begun to dominate the retail industry, between its online store and a recent jump into the grocery store game with its purchase of Whole Foods.
Whereas Amazon has earned a reputation as a crusher of retail companies, Google appears to be trying to position itself as a defender of them.
“We have taken a fundamentally different approach from the likes of Amazon because we see ourselves as an enabler of retail,” Google’s president for retail and shopping, Daniel Alegre told Reuters. “We see ourselves as part of a solution for retailers to be able to drive better transactions … and get closer to the consumer.”
The price for getting your store to show up prominently in a potential customer’s Google search? A cut of every purchase, according to Reuters.
Partnering with Google not only allows the retailers to be sure their products come up in a Google search, but they’ll also be able to add their products to a Google Express shopping service as well as on Google Assistant for phones and voice devices.
Walmart On The Rise
Walmart also recently announced an online grocery delivery service, so the retailer is making big moves to stay relevant in the modern shopping world.
According to a press release from the company, “Our new voice shopping capability, coupled with our core value proposition, including free two-day shipping and the Pickup Discount, will give our customers a compelling new way to get what they need at low prices. We will continue to focus on creating new opportunities to simplify people’s lives and help them shop in ways they’ve not yet imagined.”
Advantages Of Amazon
But, does it still pay to shop with Amazon? Of course.
Amazon isn’t going anywhere. With its same-day delivery, drone delivery and now an online plant store, there are still major perks involved when purchasing from Amazon. Now, you just may actually have to visit Amazon.com to search for products from them.
Clever, Google. Clever.