When most people are grocery shopping, they pick the place that combines convenience, price and selection.
Aldi is hoping to win over new shoppers with their rock-bottom prices—and beat out supermarket chains like Walmart in the process.
If you’ve never shopped at Aldi, it’s definitely a no-frills experience. There’s no deli or bakery, no baggers, no free bags, and every grocery carts require a $0.25 deposit to rent (you get your quarter back when you return the cart!).
All of these measures translate to savings for the company, which means savings for the consumer, but Aldi wants to go further. Great news for consumers who have to buy groceries week after week!
One of their biggest strategies to keep prices as low as possible is expanding their line of in-house store brands, CEO Jason Hart told Reuters in an interview. Private-label brands cost the supermarket less because they’re made specifically for them. This means they don’t have to spend money on marketing the brand to the public.