Bigger is better! Or at least that’s what Charmin is betting on with the size of their new toilet paper rolls. Called the Forever Roll, the brand promises that it will last you a month or more.
And it’s guaranteed! If it doesn’t last a month, the Procter & Gamble Company-owned brand will give you your money back within 30 days.
A roll can be bought individually for $9.99 or as part of a $29.97 starter pack, which includes a toilet paper stand and three forever rolls. The rolls are available in a multi-user size (12″ in diameter), which is perfect for families, or in a single-user size (8.7″ in diameter). That’s a whole lot of toilet paper for just about the same price as your bathroom scale. And you can subscribe to save 20% off on recurring orders.
Charmin customers seem excited about the new product and have taken to social media to express their enthusiasm for the bulk toilet paper roll.
Instagram user @gretac.loves.scottc, for instance, posted a photo of her four daughters with the giant roll, writing in the caption that she can’t wait to see if the roll actually lasts a full month for her four girls, her husband and her:
Others, like Instagram user @capybaracafe, were excited not only about the size but also about the lack of plastic packaging:
According to the brand’s researchers, while the product could obviously fill the needs of multi-user homes, this enormous toilet paper roll may work especially well for customers in apartments. Product researchers found toilet paper “crammed in the weirdest places,” including under the bed, Rob Reinerman, the brand’s innovation director, told The Wall Street Journal.
“For a lot of the single-user households we hear from,” Reinerman said, “this will last two or three months.”
But don’t expect to find these at the grocery store just yet! For the moment, the rolls are only being sold through Charmin’s website, as the product is still in the test phase.
But we’re willing to bet the Forever Roll is worth it. In reviews, Charmin ranks as the best overall among toilet paper brands because of its softness, durability and absorbency. And don’t you want the best for that porcelain throne of yours?
Are you excited for a longer-lasting toilet paper roll?