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This is the best time to buy Apple products

hands hold two blue Apple iPhones new in their boxes
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Remember the days when Apple would launch a new product and people would line up outside its stores to be the first to buy it? Sure, it still happens when the company launches a truly new innovation (crowds amassed outside Apple stores for its AirPod Pros in 2019). But when it comes to MacBooks, iPhones, and iPads, people don’t wait for hours to be the first to buy them like they used to.

Some industry watchers chalk this up to the ubiquity of Apple products these days. At this point, practically everyone’s taken a bite, so to speak. Being the first to own the 12th or 21st version of an iPhone doesn’t hold the same cachet. People are no longer asking, “Will I be the first to get the next version?” Instead, they want to know, “When is the best time to buy the next one in order to get the lowest price?”

Of course, the most zealous Apple fans will shell out whatever amount Apple asks for its newest product. Right now on Apple’s site, the iPhone 15, the company’s latest release, is going for $999, and the iPhone 15 Pro Max is $1199.

MORE: Apple says it’s working on fixing iPhone 15 overheating issues

But for those of us who aren’t total fanatics and who just need a new smartphone or notebook, knowing the best days or time of year to buy an Apple product is very valuable information. It could save you hundreds of dollars. Here’s what industry experts have to say about when those times are.

The Best Time To Buy An iPhone

Walmart

$1,249 at Walmart

Apple tends to drop its prices on older models just after the launch of the newest one. So if you’re in the market for a new iPhone — and you don’t need the newest-fangled version — buy it in the fall.

“One of the best times of year to buy an iPhone is in September or October, when new models are typically announced and older iPhone generations tend to go on sale,” Kristin McGrath, shopping expert with RetailMeNot, told Reader’s Digest.

And if you’re willing to buy it from Target or Walmart, you can wait a little longer for an even better price. Resellers often slash their prices between Black Friday and Christmas, according to MacWorld.

The Best Time to Buy an iPad

Amazon

$1,119 (regularly $1,199) at Amazon

As for buying an iPad, McGrath suggests waiting for Amazon Prime Day. “Shoppers who shop on Amazon Prime Day will typically find deeply discounted tablets at this time,” she told Readers’ Digest.

But iPad deals also tend to come up during other major sales events like Black Friday, Cyber Monday and even during Memorial Day weekend sales. Speaking of which, sites like The Verge and Tom’s Guide can tell you where to buy one for the lowest price this month. If you specifically want an iPad Pro, MacWorld tracks the lowest prices for that model specifically.

The Best Time to Buy AirPods

Amazon

$189 (was $249) at Amazon

McGrath recommends buying AirPods on Black Friday, Cyber Monday or Amazon Prime Day. “This year, we saw a good amount of AirPod deals on Amazon — including 32% off Apple AirPods Pro Wireless Earbuds,” she told Reader’s Digest.

In fact, while the list price for AirPods Pro 2 is $249, Amazon is currently selling them for $189, which is 24% off.

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The Best Time to Buy a MacBook

Best Buy

$1,899 at Best Buy

Are you buying the MacBook for a college student, or are you yourself in college? Take advantage of Apple’s annual back-to-school sale, which usually lasts about two or three months and generally starts in June and ends in September.

If deals in past years are any indication, you can get 20% off an Apple Care plan and free Apple gift cards up to $150 in addition to the Apple Education discount. (Apple’s Education Pricing is available all year round for “qualifying students,” which means you’ll be asked for documentation.)

If you’re not a college student, McGrath said that you still might find a good deal during this time. “Labor Day weekend intersects with some back-to-school electronics sales, so it’s a good time to shop for a laptop, tablet or desktop,” she told Reader’s Digest.

The Best Time to Buy an Apple Watch

Amazon

$779 at Amazon

According to CBS News, Black Friday is the ideal time to buy an Apple Watch but the site notes that Amazon Prime Day (and October’s Amazon Prime Big Deal Days) are also good bets if you’re looking for a discount on this wearable tech.

The tech editors at ZDNet have found that Apple doesn’t offer many deals on its watches. That said, they suggested looking to different retailers “like Amazon, Walmart, and Best Buy” for discounts.

Will you be marking your calendar for any of these sales?

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About the Author

Jennifer Graham Kizer

Jennifer has written features and essays for over a dozen magazines, including American Baby, Cosmo, Cosmo Girl, Fit Pregnancy, Good Housekeeping, Health, Marie Claire, Parents, Parenting, Redbook, Self, Teen People, TV Guide, and YM. More.

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