These are the 10 best-selling makeup products on Amazon

Best Makeup Brushes

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Finding the perfect makeup for your skin can be a challenge. After all, quality products can be a substantial investment and you can’t really know if they’ll work for you without trying them.

Fortunately, retailers such as Amazon give shoppers a chance to do their homework before taking the plunge on a new makeup purchase. Between product reviews and best-seller rankings, customers can compare prices and get a full overview of each product.

Amazon’s top 10 makeup products cover everything from lashes to lips. Here’s the rundown. Note: Amazon’s bestseller rankings update constantly, but these are the top 10 as of the date of publication!

10. Colorescience Sunforgettable Mineral SPF Sunscreen Brush

We love how the Colorescience Sunforgettable Mineral SPF Sunscreen Brush offers essential sun protection in a mineral powder. The built-in brush keeps everything in one place and minimizes messy application.

One Amazon customer, who had written a positive review years ago, updated her review just to say she was still using the product as part of her daily routine. “[I] love how it fits so well into my 5 minute makeup routine,” she writes.

Another reviewer revealed that her dermatologist recommended the product to her! We’d say that’s a top-notch endorsement.

Price: $65; Prime-eligible.


9. Blinc Tubing Mascara Original, Extreme Longwear

Blinc Tubing Mascara Original, Extreme Longwear works magic for your lashes. The makeup forms tiny, water-resistant tubes around the lashes, which help reduce smudging, clumping and flaking. Amazon reviewers give this mascara high marks for easy removal and for being smudge-proof.

“I only have to apply it once a day (even though I have hooded eyelids AND allergies AND wear contacts AND I work long days),” wrote reviewer Lindsay Dickmann. “It won’t damage fragile lashes (and even seems to protect them and/or help them grow), and it lasts a way longer time than others.”

It comes in five shades to go with any eye color.

Price: $26; Prime-eligible.


8. Eyeko Skinny Liquid Liner, Black

Want to create the trendy cat-eye look? The Eyeko Skinny Liquid Liner makes application easy and keeps your lines precise. It’s also paraben-free. This eyeliner even won the Teen Vogue Beauty Award.

One Amazon reviewer who gave the Eyeko Skinny Liquid Liner a 5-star rating said, “Wonderful application, comes off easily with remover and creates a sharp finish that’s hard to find in other products.”

Price: $12; Prime-eligible.


7. PÜR Pressed Mineral Makeup Foundation with SPF 15

With nine colors to choose from, the PÜR Pressed Mineral Makeup Foundation with SPF 15 has a shade to match most complexions. The pressed mineral powder provides foundational coverage with sunscreen protection in a hydrating formula that’s light on the skin.  It’s also vegan-friendly, has no animal by-products or testing and is both gluten-free and BPA-free.

Amazon reviewer JB loved the lightness of the formula on her skin and said, “The light shade matches my skin tone perfectly and is amazing at obliterating ruddiness. When used in conjunction with their concealer, I get a great, seamless finish and don’t have to do my makeup all the way to my collarbones to look right.”

Price: $27.48; Prime-eligible.


6. Blinc Tubing Mascara Amplified, Extreme Longwear

One Amazon reviewer (JoeyNJessizmom) raved about this mascara’s staying power:

“This mascara stays on fantastically (I accidentally fell asleep in my makeup the other night and forgot I still had it on the whole next day, so it lasted over 24 hours still looking as it did when I applied it), and is very easy to apply.”

Blinc Tubing Mascara Amplified, Extreme Longwear goes on like a regular mascara but allows the wearer to build thicker lashes as they desire. It comes in two shades: dark brown and black.

Price: $26; Prime-eligible.



5. RevitaLash Cosmetics, RevitaLash Advanced Eyelash Conditioner Serum

If your lashes need a little TLC, then give RevitaLash Advanced Eyelash Conditioner Serum a try. This conditioning treatment helps enhance lashes and protects them from breakage.

Amazon reviewer Lisa Rowe loved the product, writing, “This product is amazing, you will notice a difference in two weeks. Everyone asks if my eyelashes are real!! Some people don’t believe me when I tell them they are mine!!”

Price: $98; Prime-eligible.


4. Dermablend Setting Powder, Loose Translucent Powder

Dermablend Setting Powder lasts up 16 hours and gives smooth, translucent coverage to your face. It provides a nice matte finish you can wear alone or as a foundation for the rest of your makeup routine.

It comes in three colors, including translucent, cool beige and warm saffron for a variety of skin shades.

Amazon reviewer LiliBelle wrote, “I am in love with this powder so far!! I like the tinted color as a setting powder since it adds even more coverage for my blemishes and sun spots.”

Price: $29; Prime-eligible.


3. stila HUGE Extreme Lash Mascara, Intense Black, Voluminous Mascara

For those of us who love having the fullest lashes possible, check out the stila HUGE Extreme Lash Mascara. Both the mascara formula and application brush give maximum coverage for the fullest-looking lashes in just one coat.

Rachel M., an Amazon customer who gave this mascara a 5-star review, wrote that she doesn’t usually wear a lot of makeup, but loved this product.

“I don’t have to use an eyelash curler with this, and my eyelashes still look great with this without curling,” she wrote.

Price: $23; Prime-eligible.


2. GrandeLASH-MD Lash Enhancing Serum

GrandeLASH-MD Lash Enhancing Serum has more than 2,100 Amazon reviews and is the top-selling product in its category. This serum, when used for four to six weeks, makes lashes look longer and thicker. It’s the winner of the Harper’s Bazaar Anti-Aging Award and the Cosmo Beauty Award.

Victoria Hoff gave this serum a 5-star review: “Highly recommend, especially for us gals over 40 who need some thickness and length to our lashes.”

Price: $65; Prime-eligible.

1. stila Stay All Day Waterproof Liquid Eye Liner

Amazon’s top-selling makeup product is the stila Stay All Day Waterproof Liquid Eye Liner. It comes in 11 different colors so wearers can change up their look easily. The liquid eyeliner goes from thin lines to bold, thick strokes easily and is waterproof. This means it will last all day and won’t smudge.

Amazon reviewer Taylor Ross wore it to an exercise class to give the eyeliner a workout and she was surprised at the result.

“After a one-hour-long Body Combat class in the middle of summer in a crowded room with hardly any air-conditioning, I was VERY curious to see how this eyeliner would hold up,” she wrote. “At the end of the class I checked it out and there was NO smudging or flaking. That is seriously impressive!”

Price: $22; Prime-eligible.


Have you used any of these products before?

About the Author
Marie Rossiter

Marie is a freelance writer and content creator with more than 20 years of experience in journalism. She lives in southwest Ohio with her husband and is almost a full-fledged empty nest mom of two daughters. She loves music, reading, word games, and Walt Disney World. You can find her writing about her personal health journey at and connect with her at More.