Heading off to college can mean a lot of stress and pressure — for students and parents alike. Whether because of the pressure to get good grades, safety concerns or rising tuition costs, college can be one of the most stressful times in a person’s life.
To help out with two of those worries, Michelin is offering teen drivers the chance to win a free ride to college just by checking their tire pressure in order to make sure they’re safe while on the road.
Their new #PennyForAFreeRide sweepstakes aims to teach teens about tire pressure — a serious safety threat — while also helping to relieve financial pressure. Those who win will receive $100,000 for tuition costs.
The Centers for Disease Control say car crashes are the number one killer of teens in America and, according to the National Highway Traffic Safety Administration, there were 738 tire-related deaths in 2017 alone. Of the 2.2 million accidents each year involving teen drivers, the NHTSA says nearly 300,000 are related to issues like worn treads and over- or under-inflated tires.
“The statistics are startling — we need to do everything we can to keep our teen drivers safe,” Alexis Garcin, chairman and president of Michelin North America said in a press release. “At Michelin, we know that tires need pressure, not teens. Our goal is to encourage teens to take life-saving action that helps them secure a safe future.”
Now through Dec. 3, your teen can enter the contest simply by completing the “Penny Tread Test” — an easy test done with a penny to show how good/poor the tread on their tires is — and sharing it on social media with either a photo or video. They can post it to Instagram, Twitter or Facebook, mentioning @MichelinUSA and using #PennyForAFreeRide. Or they can upload their entry onto Michelin’s website.
Check out this YouTube video for instructions on how to perform the test:
Every time someone submits a #PennyForAFreeRide post on social media, Michelin will contribute a penny to a “pocket change” fund, which will provide the grand prize winner some extra “fun money” for school on top of the $100,000 prize.
Will you be having your teen check their tire pressure?
About the Author
Kaitlin is a freelance multimedia journalist with a degree in journalism and psychology. Along with Don't Waste Your Money, she also writes for Simplemost, where she covers new product and food launches and overall general news. You can email her at kaitlingateswrites@gmail.com or find her on Facebook at Facebook.com/KaitlinGatesWrites. More.
