Target Says goodbye to fashion lines Merona and Mossimo


If you’re a lover of Target fashion, brace yourself for some changes.

The retail chain is revamping its merchandise lineup, meaning some of the brands we’ve grown to know and love will disappear from stores. According to the Wall Street Journal, brands including men’s and women’s Merona clothing and men’s Mossimo fashion line will be phased out in the coming months.

Goodbye Merona And Mossimo

Don’t worry, though. As these brands make their exit, new ones will come in to take their place. And, Target isn’t just focusing on changes in the clothing departments. You’ll find new products in accessories and home furnishings, too.

The retailer plans to add at least 12 new clothing, accessories and home decor lines to its stores this fall. These changes come at a time when Target fights to stay relevant in a growing market.

Getty Images | Andrew Burton

“Our new brands are all about the changing face of our guests,” said Mark Tritton, Target’s executive vice president and chief merchandising officer. “When we took a close look out our existing assortment with this in mind, we saw a disconnect. We knew we’d need to refresh our offerings—and define new ones—so our guests continue to love what they’re discovering at Target and want to keep coming back, again and again.”

Target Introduces Four New Brands

While they have not all been introduced yet, Target has announced four of them:

Project 62

A modern home brand thoughtfully designed for everyday life. These items look to be fashionable as well as functional. Be on the lookout for this new furniture and home accessories series in September 2017.


A New Day

A versatile, mix and match women’s brand. Expect a “modern take on a classic aesthetic and incredible prints and patterns.” You can find A New Day items starting in September 2017.


Goodfellow & Co

A “modern-meets-classic” collection of men’s clothing, accessories and shoes available starting in September 2017.



Target describes this line as activewear meets “edgier, street-fashion vibe.” You can pick up these pieces starting in October 2017.


Target has already replaced Cherokee and Circo with Cat & Jack and Art Class.

Though those brands were doing well on their own, Target wanted to give customers something different.

“Our brands have been solid performers. Take Cherokee and Circo in our kids’ business, for example—they were performing strongly, even in a difficult market,” said Tritton. “But we talked to our guests, looked at the data, and we realized that there was this huge opportunity to create a unique personality and own-able, differentiated point of view.”

There is no word on when Merona and Mossimo will disappear, but if you’re a fan, you may want to start stocking up now before it’s too late.

Target Deal For New Parents

OK, bad news aside, Target is offering a pretty sweet deal right now that you might want to share with all the new parents (and grandparents!) in your life.

When you text BABY to 827438, you’ll receive a text coupon good for a $20 Target gift card when you spend $100 on select baby items.

The coupon will be available July 9 through July 15.

Some other offers at Target right now include:

  • Free shipping when you spend at least $35
  • $25 gift card when you buy Buttons wireless bluetooth earphones through July 31
  • Free changing top when you buy a Delta Children Clermont 6-drawer dresser through December 31

Target has a weekly ad, which means the deals are changing every Sunday for the following week!

You can view the weekly ad on the Target website.

About the Author

Kaitlin Gates

Kaitlin is a freelance multimedia journalist with a degree in journalism and psychology. Along with Don't Waste Your Money, she also writes for Simplemost, where she covers new product and food launches and overall general news. You can email her at or find her on Facebook at More.

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