Taco Bell launches taco subscription service

Taco Bell Doritos Locos Tacos
Taco Bell

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Out of all the fast food chains, Taco Bell seems to have garnered some of the most devout and doting fans. Proof? You can tie the knot at a Las Vegas Taco Bell, complete with a bouquet of hot sauce packets and taco party packs. Oh, and a college student even held a vigil for a closed Taco Bell. That’s love.

Recognizing this steadfast fanfare and the insatiable hunger for its tacos, Taco Bell is now offering a subscription-based “Taco Lover’s Pass.” It entitles enrollees to a taco each day for 30 days, and was listed at $10 when we checked it out on the Taco Bell mobile app.

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At first, the taco subscription were only being piloted at 17 Taco Bell locations in Tucson, Arizona. But the service launched nationwide on Jan. 7 after what we can only guess was a successful test phase.

Taco Bell

In case you wondered, it’s not just a plain, seasoned-beef taco that comes with the pass. The options include a Crunchy Taco, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, Doritos Locos Tacos, Doritos Locos Tacos Supreme and the Spicy Potato Soft Taco.

Let’s crunch wrap those numbers for you: The Doritos Locos Tacos Supreme is one of the costliest tacos at $2.39 a taco (depending on location), so this deal could translate to a nearly $72 value if you took full advantage of taco-a-day access and ordered it exclusively.

In addition to a daily dose of tacos, those with the Taco Lover’s Pass will have access to a hidden menu.

Taco Bell

The Taco Lover’s Pass is available only on Taco Bell’s app and is only for members of the chain’s rewards program. If you’re not enrolled in that, you can sign up for free as soon as you open the app for the first time.

In other Taco Bell news, the fast food chain announced it will be partnering with TerraCycle to recycle sauce packets. Taco Bell is asking people to save their sauce packets and ship them for free to TerraCycle, which will then clean them and melt them down, turning them into new items and helping divert the nearly 8 billion packets that end up in the landfill every year.

Taco Bell

What will they think of next?

About the Author

Brittany Anas

Hi, I'm Brittany Anas (pronounced like the spice, anise ... see, that wasn't too embarrassing to say, now was it?) My professional writing career started when I was in elementary school and my grandma paid me $1 for each story I wrote for her. I'm a former newspaper reporter, with more than a decade of experience Hula-hooping at planning meetings and covering just about every beat from higher-education to crime to science for the Boulder Daily Camera and The Denver Post. Now, I'm a freelance writer, specializing in travel, health, food and adventure. I've contributed to publications including Men's Journal, Forbes, Women's Health, American Way, TripSavvy, Eat This, Not That!, Apartment Therapy, Denver Life Magazine, 5280, Livability, The Denver Post, Simplemost, USA Today Travel Tips, Make it Better, AAA publications, Reader's Digest, Discover Life and more. Learn More.