Makeup and beauty retailer Sephora will now allow for their rewards members to make donations to the National Black Justice Coalition.
In honor of pride month and as an effort to support the Black community, members of the Sephora Beauty Insider Program are now able to turn their earned points into direct donations to the National Black Justice Coalition, a civil rights organization dedicated to the empowerment of black LGBTQ+ people.
This addition was made to the Sephora app and website just days after the death of George Floyd and the protests that ensued.
“We are deeply saddened by the recent loss of George Floyd and the pain experienced by African Americans and communities of color across America,” a Sephora representative said in a statement sent to Insider. “We believe unequivocally that Black Lives Matter and we are committed to using our platforms and resources to stand against racism and injustice, to amplify Black voices, and celebrate the beauty and diversity of Black lives.”
To donate, members of the program can sign into their account via the mobile app or the Sephora website. Once signed in, members will find the Rewards Bazaar tab to find an icon marked “Charity Reward — National Black Justice Coalition.” Once this icon is clicked, members will be able to apply previously earned reward points as a monetary donation. Members will receive an email confirmation of their donation once checked out.
The points redeemed will determine the monetary value of the donation. 500 points equals $10, 1,000 points equals $20, and 1,500 points equals $30. Those who’d like to transfer more than 1,500 points, can do so through multiple transactions. No purchases are necessary to donate points.
“We stand in solidarity with our Black employees, colleagues, friends and the community,” the representative said. “This is not the beginning of our work and will not be the end.”
Sephora has also donated more than $1 million to the National CARES Mentoring Movement, Center for Urban Families, NAACP, National Black Justice Coalition and National Coalition on Black Civic Participation.