URBAN DECAY Naked Wild West Vegan Pigment Palette Eyeshadow

Powder eye shadow products start with a base filler like mica, cosmetic-grade talc or kaolin clay, and binders derived from magnesium or zinc are added to build consistency and texture. Some manufacturers may add things like silica and dimethicone to help the shadow slide easily over eyelids, plus preservatives like glycol to prevent bacteria from growing. Cream eye shadows have oils and waxes in them, like beeswax, shea butter, silicone and jojoba oil. There are also pigments that give the eye shadow its color.

Cream eye shadows tend to last longer because of the oils and waxes in them, but they can be more prone to creasing. Modern stick eye shadows go on like a cream and dry like powders, but they can be more expensive. An eye shadow palette can be more cost-effective; some have only two colors while others have dozens. Look for those with a good variety of blendable colors with different finishes like matte, pearlized and shimmer.

Remember that eye shadow can irritate your eyes in some instances. Only use products designed to be used around the eyes, and avoid those that contain harsh or untested chemicals. Cruelty-free products are not tested on animals, and the eye shadow palette will indicate this. If your eyes are burning or otherwise irritated when using an eye shadow product, stop using it because it could lead to an eye infection. Wash your applicators with soap regularly, and dispose of the eye shadow after three months.

If you’re not sure which colors look best on you, buy an extensive palette and start experimenting. Many people stick to the rule of matching their skin’s undertone, though this isn’t set in stone. If you’re unsure about experimenting, stop at a makeup counter for a professional opinion.

• Since you’re experimenting with different eye shadow colors, why not try a new shade of eyeliner to go with it? Gold and silver liners are trending now.
• You may not want to match your eye shadow exactly to your lip color, but keep both in the same warm or cool category.
• Never share your eye shadow with other people; it can be a health hazard.
• Only introduce one new eye makeup product at a time in case you have allergies.
• Eye shadow primer will help your shadow last longer.