URBAN DECAY Crease-Free Vegan Eye Primer

Last updated: June 1, 2023

URBAN DECAY Crease-Free Vegan Eye Primer

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We looked at the top Eye Primers and dug through the reviews from some of the most popular review sites. Through this analysis, we've determined the best Eye Primer you should buy.

Overall Take

Whether you have oily skin or dry, this creamy, nude-colored eye primer will help extend the life of your eye shadow and bring out the pigments in your makeup. The formula dries invisibly and uses polymer technology to help set your eye shadow and eyeliner.

In our analysis of 28 expert reviews, the URBAN DECAY Crease-Free Vegan Eye Primer placed 4th when we looked at the top 10 products in the category. For the full ranking, see below.

From The Manufacturer

AWARD-WINNING PRIMER: Urban Decay Eyeshadow Primer Potion is an award-winning nude eyelid primer for visibly smooth lids, vibrant creaseless color, and eyeshadow looks that last all day. PREVENT CREASING & FADING: Formulated with polymer technology, this can’t-live-without-it beauty essential serves as the perfect eye makeup base to prevent eyeshadow and eyeliner from creasing and fading. LIKE MAGIC: This creamy, nude eye primer dries invisibly to prep for the perfect bold or natural look on all skin tones, skin types & eye shapes. Our vegan, cruelty-free, and paraben-free formula is great for oily lids & crepey skin around the eyes. PRO TIP: Mix with your favorite eyeshadow or 24/7 Glide-On Pencil for crease-free, custom cream shadows and liners. Eyeshadow Primer Potion intensifies the look of metallic, shimmer, matte, and glitter eyeshadows. PRIME TIME: A little goes a long way! Apply just a touch of this eyelid primer before your eye makeup for long-lasting, crease-free eyeshadow. Use the flocked wand applicator for precise, controlled application every time.

Expert Reviews

What experts liked

Lightly tinted nude primer that is vegan and cruelty-free and serves its purpose for all-day wear.
This one is a multitasker that features polymer technology for smoothness and plumping ingredients that fight fine lines.
Good for oily lids (not exclusively, but it does perform well for oily lids). Comes in a few shades so you can slightly shift the color or finish of your shadow (or, in some cases, wear the primer alone). Comes in a tube with a wand applicator for a more sanitary option than a tub, plus convenience.
Not only does this eye primer come in a premium tube, but it also seriously performs. This semi-tacky formula locks shadow in place and prevents fallout from ruining your look and neutralizes any eyelid discoloration.
Prevents eyeshadow from budging for 24 hours.
Vegan and cruelty-free. Polymer technology. Lightweight and anti-aging formula. Color boosting.

What experts didn't like

Can make powdered eyeshadows look more textured than cream eyeshadows.
Kind of expensive. Wand applicator makes it potentially less sanitary than a squeeze tube. Some people reported that the product was runny.
It's expensive.
Not suitable for oily skin.


When you’re creating a makeup look, doing up your eyes is so important for imparting drama and capturing the attention of onlookers. Without expressive eye makeup, your face seems incomplete. You’ll definitely want to use eye shadow, mascara and eyeliner to help you don a smoky eye, vivid colors or something more neutral and natural.

But getting your look to last can be tough. The skin of the eyelid is thinner than the skin on other parts of the body and has no subcutaneous fat. The underside of the eyelid works to lubricate your eyes, creating a moist environment not ideal for powdered eye shadows. Additionally, your eyelids have creases that expand and contract as you blink and make expressions.

An eye primer is designed to create a smooth base for your eye makeup, ensuring it goes on evenly and lasts while you’re wearing it. But not all eye primers are the same, so it’s important to know the difference between each type. Most feature a cream base that soaks into the eyelid fairly quickly, absorbing any excess oil so your eye shadow doesn’t get smeared when you apply it.

Primers come in a variety of shades, and it’s important to understand which to use. For darker colors and smoky eyes, stick with darker primers like charcoal gray or black. Otherwise, look for one that matches your complexion or go a shade or two lighter. This will keep it from interfering with the color of your eye shadow, but will still enhance the pigments.

There are instances where a tinted primer can help. For neutralizing red tones in your skin, a primer with some green built in can make a big difference. You can also find eye shadows with a little shimmer that will add some glamour to your look. But it’s best to stick with a matte primer to avoid interfering with the work your eye shadow is doing.

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