Pureology Hydrate Color Protection Sulfate-Free Shampoo

Last updated date: December 6, 2021

DWYM Score

9.3

Pureology Hydrate Color Protection Sulfate-Free Shampoo

Why Trust DWYM?

DWYM is your trusted product review source. Along with our in-house experts, our team analyzes thousands of product reviews from the most trusted websites. We then create one easy-to-understand review. Learn more.

Don't Waste Your Money Seal of Approval
Look for the DWYM seal for products that are the best in the category.
Show Contents

We looked at the top Sulfate-Free Shampoos and dug through the reviews from some of the most popular review sites. Through this analysis, we've determined the best Sulfate-Free Shampoo you should buy.

Update as December 6, 2021:
Checkout The Best Sulfate-Free Shampoo for a detailed review of all the top sulfate-free shampoos.

Overall Take

Used in high-end salons, Pureology’s Hydrate shampoo has a thick, luxurious, creamy formula that deeply hydrates color-treated and dry normal to thick hair.


In our analysis, the Pureology Pureology Hydrate Color Protection Sulfate-Free Shampoo placed 3rd when we looked at the top 5 products in the category. For the full ranking, see below.

From The Manufacturer

Sulfate-free, creamy shampoo that deeply hydrates normal to thick dry, color-treated hair. Thirst-quenching formula provides moisture, touchable softness, and extraordinary color protection for dry hair. Apply a dime-sized amount to wet hair. Using your fingers, lather and work the shampoo down to the ends. Rinse.

An Overview On Sulfate-Free Shampoos

Sulfates make shampoos bubbly, and they fall under the category of surfactants. This group also includes emulsifiers, foaming agents and detergents. Sulfates attract oil and water, helping to remove dirt and dead skin cells from your hair and scalp. By doing this, they can also strip away natural oils, leading to dry, brittle hair.

People with sensitive scalps can also experience itching, dryness and redness from sulfate exposure. Sulfate also has a bad reputation (especially sodium lauryl sulfate) for causing cancer, but sources like the American Cancer Society say that it is noncarcinogenic.

Still, since sulfate is technically a detergent, it can be harsh on your hair, and you might want to choose sulfate-free hair products for this reason. It also can leave your hair looking dull and flat, which may interrupt the style you’re attempting to achieve.

Many hair care professionals feel that sulfates strip color from treated hair, and that these products are also not good for dry or fine hair. Those who have frizzy and curly locks can benefit from the added moisture that sulfate-free products offer; these are also recommended for people with eczema and sensitive skin.

You will notice that sulfate-free shampoos do not lather up like sulfate-containing ones do, but this does not mean that your hair is not getting clean. It is not necessary to use more shampoo, since your hair will still get clean. You will need to massage it into your scalp a bit more rigorously though.

Products that contain cocobetaines (coconut oils) are a good sulfate-free option, and there are some good vegan choices, as well. Sulfate-free products come in all different price ranges, and you can buy larger containers to save money.

The Sulfate-Free Shampoo Buying Guide

  • Not sure if your products contain sulfate? Look on the ingredients list for: sodium lauryl sulfoacetate, sodium laureth sulfate, disodium laureth sulfosuccinate and other items that begin with the word “sodium.”
  • If you are considering switching over to sulfate-free, buy small bottles of one company’s shampoo and conditioner and give them a month to see results. Then you can make a more informed decision about what works best for you.
  • Next time you’re at the salon, ask your stylist to check your scalp. If it’s dry or red, sulfate-free products may be the answer.