L’Oréal Paris Sulfate Free Purple Shampoo, 6.8-Ounce

Last updated date: February 28, 2020

DWYM Score
7.9

L’Oréal Paris Sulfate Free Purple Shampoo, 6.8-Ounce

Why Trust The DWYM Score?

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Look for the DWYM seal for products that are the best in the category.

We looked at the top Purple Shampoos and dug through the reviews from some of the most popular review sites. Through this analysis, we've determined the best Purple Shampoo you should buy.

Overall Take

In our analysis of 60 expert reviews, the L'Oréal Paris L'Oréal Paris Sulfate Free Purple Shampoo, 6.8-Ounce placed 10th when we looked at the top 10 products in the category. For the full ranking, see below.

Editor's Note July 16, 2020:
Checkout The Best Purple Shampoo for a detailed review of all the top purple shampoos.

Expert Summarized Score
7.5
3 expert reviews
User Summarized Score
8.7
12,000 user reviews
Our Favorite Video Reviews
What experts liked
Made with purple iris blooms, this shampoo gently cleanses, helping to keep salon color fresh. Works without stripping or dulling the hair, leaving it feeling silky and soft.
- BestReviews
It’s a gorgeous color! I love the very luxurious dark purple.It smells like the sandalwood candle from Bath and Body Works, which is nice. It lathers well and doesn’t leave hair feeling dry. It does a good job at making my hair feel clean.
- The Pretty Little Secret Blog
At only $7.99 a bottle, there's no reason not to stock up on L'Oréal's sulfate-free and color-protecting purple shampoo. It deposits the perfect amount of purple dye to counteract brassiness while gently cleansing.
- Harper's Bazaar
What experts didn't like
Takes a few more washes than the others to see a decrease in brassiness.
- BestReviews
My overall review of this product as a purple shampoo is...meh. It’s okay. After 4 washes, I really didn’t see or notice much of a difference.
- The Pretty Little Secret Blog

From The Manufacturer

EverPure Purple Brass Toning Purple Shampoo with Hibiscus and Purple Dye neutralizes brassy yellow to orange tones while keeping your hair hydrated. The formula is designed to work on all blonde, bleached, highlighted brunettes and silver hair. 100% Sulfate Free, Paraben Free, No Harsh Salts and Vegan No animal derived ingredients or by-products. Formula not tested on animals.

Overall Product Rankings

Fanola No Yellow Shampoo, 11.8-Ounce
1. Fanola No Yellow Shampoo, 11.8-Ounce
Overall Score: 9.4
Expert Reviews: 10
TIGI Bed Head Dumb Blonde Purple Shampoo, 13.5-Ounce
2. TIGI Bed Head Dumb Blonde Purple Shampoo, 13.5-Ounce
Overall Score: 9.2
Expert Reviews: 9
KICK Purple Shampoo for Blonde Hair, 8-Ounce
3. KICK Purple Shampoo for Blonde Hair, 8-Ounce
Overall Score: 9.2
Expert Reviews: 3
Bold Uniq Purple Shampoo for Blonde Hair, 8.5-Ounce
4. Bold Uniq Purple Shampoo for Blonde Hair, 8.5-Ounce
Overall Score: 9.1
Expert Reviews: 7
Joico Purple Shampoo & Conditioner Set, 10.1-Ounce
5. Joico Purple Shampoo & Conditioner Set, 10.1-Ounce
Overall Score: 9.0
Expert Reviews: 11
MATRIX So Silver Purple Shampoo, 10.1-Ounce
6. MATRIX So Silver Purple Shampoo, 10.1-Ounce
Overall Score: 8.8
Expert Reviews: 7
Paisle Purple Shampoo for Blonde Hair, 8-Ounce
8. Paisle Purple Shampoo for Blonde Hair, 8-Ounce
Overall Score: 8.6
Expert Reviews: 0

An Overview On Purple Shampoos

Whether you were born with blonde hair or you pay for it, it can be tough to get the color just right. Even if it looks perfect the day you color it, it can gradually lose its luster and start to turn brassy. Those yellows, oranges and reds that make blonde hair look less brilliant than you’d prefer are hard to avoid.

Stylists typically add a toner to reduce those colors, known as undertones. But not everyone pays for salon color and, of those who do, the toner can lose its power over time. That means in the weeks following your appointment, you may find that your blonde takes on a bit of brassiness, which you’re stuck with until your next coloring.

That’s where purple shampoo comes in. If you look at a color wheel, purple is directly across from yellow, and colors located on opposing sides of the wheel cancel each other out. When purple is applied to your hair, it cancels out the yellow tones, providing that icy blonde color that is seen as the ideal.

But blonde hair isn’t the only hair color that can benefit from a tube of purple shampoo. Those with silver hair also find undertones starting to appear, and purple shampoo can help with that, as well. Some with dramatic blonde or silver highlights also find that purple shampoo provides better color, although it has no effect on other hair colors.

DWYM Fun Fact

Natural blondes are definitely in the minority worldwide, and even in the U.S. Globally, 2 percent of people are naturally blonde (or blond, going by the male spelling), and only 1 in 20 in the U.S. are. However, if you add in the 1 in 3 women who bleach their hair, the number of fair-haired people rises significantly. But even natural blondes may find they need to lighten a little, since blonde hair typically darkens over time. Being a brunette actually has its own benefits, though. Brunette hair is typically thicker, and it has more melanin, offering more protection against the sun’s harmful UV rays.

The Purple Shampoo Buying Guide

  • You don’t have to have dyed hair to benefit from purple shampoo. In fact, those with naturally blonde and naturally silver hair find it reduces undertones.
  • Purple shampoo can dry out your hair. Look for one that is formulated to overcome that obstacle, leaving your hair soft, shiny and undertone free.
  • For those with damaged or dry hair, a nourishing toning mask will probably be better for your hair than a purple shampoo.
  • Just because you use purple shampoo, doesn’t mean you can do away with a toner. If your salon provides that service, use purple shampoo as a supplement. If you color your own hair, look for a toner that can reduce undertones.
  • Don’t use purple shampoo in the first two weeks after your hair has been colored. The hair is more porous following bleaching, making it more likely you’ll get blotchy, uneven results.
  • Follow the instructions closely on the bottle. If a time range is recommended for leaving the shampoo on your hair, go with the low end of that range at first, then increase as you get more comfortable with the results. Leaving purple shampoo on too long can create a lavender hue, although some like having that tint and choose to leave it on longer to get there.