Cali White Activated Charcoal Teeth Whitening Toothpaste

Last updated date: May 14, 2021

DWYM Score

9.4

Cali White Activated Charcoal Teeth Whitening Toothpaste

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We looked at the top Teeth Whiteners and dug through the reviews from some of the most popular review sites. Through this analysis, we've determined the best Teeth Whitener you should buy.

Update as September 8, 2021:
Checkout The Best Teeth Whitener for a detailed review of all the top teeth whiteners.

Overall Take

You'll find natural ingredients, like organic coconut oil, charcoal, tea tree oil and baking soda, in this teeth whitener. This product is designed to be used just like toothpaste, so you won't have any trouble fitting its use in to your morning routine. Thanks to Cali White's remineralizing properties, you won't have to worry about teeth sensitivities.


In our analysis of 42 expert reviews, the Cali White Activated Charcoal Teeth Whitening Toothpaste placed 4th when we looked at the top 13 products in the category. For the full ranking, see below.

From The Manufacturer

We teamed up with Mother Nature to deliver a toothpaste with the most effective whitening and detoxifying ingredients on earth. Activated Charcoal, Certified Organic Coconut Oil, and Baking Soda create a powerful teeth whitening effect with zero tooth sensitivity. You Want - An all natural, effective, and easy way to whiten your teeth without all the nasty chemicals used in most large retail toothpastes. You Need - Your daily Oral Detox to promote gum health, and keep your breath as fresh as the ocean breeze.You Get - The best natural whitening toothpaste on planet Earth. MADE IN THE USA - Our products are filled in a FDA certified facility in the USA. Teeth Whitening using toothpaste is a more gradual process than other options. Please allow two weeks to see results.

Expert Reviews

Expert Summarized Score

9.5
6 expert reviews

User Summarized Score

8.7
14,622 user reviews

What experts liked

This Cali White toothpaste is vegan-friendly and free of gluten, peroxide, parabens, and triclosan for those who like to keep a close eye on their labels. All the flavors are natural and the coconut oil is certified organic (preserving even more of the antibacterial properties).
- Bustle
September 29, 2017 | Full review
This is a truly natural product that also contains no triclosan, no parabens and is safe for kids.
- Dental Dorks
A combination of peppermint oil and pacific mint cures and keep mouth smelling awesome. It’s free from parabens, peroxide, fluoride and other chemicals hence great everyone.
- Do Best Products
Effective at removing teeth stains.
- Authority Dental
April 8, 2019 | Full review
It’s organic and gentle so it will not make your teeth sensitive.
- Style Vanity
February 21, 2018 | Full review
It has a mild flavor of peppermint and xylitol which refresh the mouth and leave the teeth feeling fresh and clean. The tea tree oil kills bacteria and the diatomaceous earth detoxifies the mouth.
- Women Dentists
February 26, 2018 | Full review

What experts didn't like

Taste is not too popular among users.
- Authority Dental
April 8, 2019 | Full review
It really whitens your teeth but does not expect a fast and significant result.
- Style Vanity
February 21, 2018 | Full review
The price of the toothpaste is a little high.
- Women Dentists
February 26, 2018 | Full review

An Overview On Teeth Whiteners

Teeth whitening is more popular than ever, but you’ll pay hundreds of dollars to have the treatment done through your dentist. Fortunately, there are plenty of much more affordable options, most of which are available over-the-counter at any drugstore. But with so many options, it can be tough to choose just one.

Whitening trays are similar to the ones you’ll get at the dental office at a fraction of the price. The dentist custom builds a mouthpiece to fit your mouth, but technology has made it easier for manufacturers to create a tray that conforms. Look for one that uses thermal-form technology so that it molds to fit your teeth for as tight a fit as possible.

Although trays can do a great job, many people prefer the convenience of whitening strips, which you slip on the teeth for a short time period, then toss in the trash. The gel is already on the strips, so there’s no work involved on your end. White strips are also very affordable compared to other options, making them a popular choice with consumers.

LED lights are another way to whiten your teeth. It’s important to note that the light itself does nothing. It’s the application of a solution containing peroxide that makes the difference. When the agent is applied and the light shone on it, the light speeds up the whitening process. At one time, UV light was used, but there were concerns about unsafe UV exposure. LED is a much safer alternative.

If you spend much time on social media, you’ve probably heard about a more natural alternative to traditional teeth whitening called activated charcoal. This product actually turns your teeth black while it’s doing the work, but those who want to eliminate peroxide completely from the process prefer it. Unlike other products, charcoal teeth whitening manufacturers don’t promise that the product will work for everyone, usually issuing the “results may vary” disclaimer in their fine print.

Whatever whitening process you use, it’s important to note that you may experience sensitivity when using peroxide on your teeth. The charcoal option eliminates that issue, but it may not be as effective on you as other people. Remineralization gel can help with sensitivity when you’re using peroxide-based products. It has also been shown in studies to toughen up enamel by helping to overcome the reduction of enamel microhardness that happens with bleaching.

The Teeth Whitener Buying Guide

  • The biggest criteria for choosing a tooth-whitening solution is whether or not it works. The AuraGlow Teeth Whitening Kit works, but you may not find your teeth are as noticeably white as they would be with a few other products on the market. Results for other teeth whiteners are often mixed, with even the manufacturers themselves stating that they vary from one person to another.
  • The application process is dramatically different between options. Perhaps the easiest is a whitening pen, which you merely apply using the provided pen. Brands that offer peel and stick strips are also quite easy to use. You’ll need to leave them in place for 30 minutes, then remove them and toss them in the trash. The Cali White Activated Charcoal works as a toothpaste, so you’ll need to use it on a daily basis. Most complicated is the AuraGlow Teeth Whitening Kit, which requires you to squirt some of the gel onto a mouthpiece, insert into your mouth, press a button and leave in place for 30 minutes. The mouthpiece isn’t exactly comfortable, either, especially for something you’re enduring for a full half an hour.
  • Another consideration is how messy your treatments will be. The AuraGlow Teeth Whitening Kit has a mouthpiece you’ll have to clean between uses, making it more involved than other kids that use disposable strips. Perhaps messiest, though, is Cali White Activated Charcoal, which can stain anything it comes into contact with, including your sink and shower. You’ll have to clean the sink after spitting the solution out while also being very careful not to get any of it on your clothes.
  • It’s important to also consider how long you’ll have to use the product to see results. The Cali White Activated Charcoal can lighten teeth by several shades after only a few sessions, while you’re asked to use brands for a full 20 days before seeing results. The AuraGlow Teeth Whitening Kit provides 20 days’ worth of gel when used as directed. You can use iSmile California Teeth Whitening Kit with LED Light, but it could take up to two weeks to see results.
  • Tooth sensitivity is always an issue when you’re applying peroxide to your teeth. The AuraGlow Teeth Whitening Kit contains 35 percent carbamide peroxide, while other kids use hydrogen peroxide. The Cali White Activated Charcoal includes remineralization gel, which is said to reduce sensitivity while also helping prevent some of the very minute softening of the enamel that happens with whitening. However, you can buy remineralization gel separately to use with any teeth whitening product. Cali White Activated Charcoal has no peroxide whatsoever, so you shouldn’t experience any sensitivity.
  • Another unexpected bonus with Cali White Activated Charcoal is that it helps detoxify the mouth, leading to fresher breath.
  • Although most over-the-counter teeth whitening products are far less expensive than professional services, some are more affordable than others. You’re sure to find a tooth whitening kit that fits your budget, however.