If you have a hard time getting your kids to read during the summer months, here’s something that should help. The Pizza Hut Book It! program is officially back this summer, giving kids the ultimate incentive to read: a free one-topping Personal Pan Pizza.
Called Camp Book It!, the program is an extension of the Pizza Hut Book It! program that is offered every year from October to March. The parent-led Pizza Hut Book It! summer reading program makes its return from June through August, when kids can work on reaching their monthly reading goals and earn a pizza each month as a reward. (Yes, that means kids can get up to three pizzas per summer — one for June, July and August.)
Throughout the summer, the program will also send reading recommendations and activities to enrolled parents in order to extend their children’s reading adventures beyond the Pizza Hut challenge. Once a child reaches their reading goal, parents will receive a certificate by email that includes a serialized code for a free one-topping Personal Pan Pizza. The certificate can be redeemed when ordering online, in-store or via phone.
If the program sounds familiar, it’s because you might have participated in it as a child. The Pizza Hut Book It! program began in 1984 as a way to encourage reading in schools. It is now the largest and longest-running corporate-supported reading program, reaching more than 14 million students annually.
Last year, when the COVID-19 pandemic meant kids didn’t have access to summer camps, Pizza Hut turned the reading program into a camp and held it during the summer, making this the second year in a row for the Camp Book It! program.
Though currently sold out, parents interested in tapping into their own Pizza Hut Book It! childhood nostalgia can even grab a vintage-inspired Book It! T-shirt for $10 once it’s available again.
The revival of the summer reading program is part of Pizza Hut’s Newstalgia campaign, which offers up some nostalgia to everyone who has childhood memories at Pizza Hut.
To kick off the campaign, Pizza Hut partnered with Pac-Man to offer a limited-edition Pac-Man box, which featured an augmented reality version of the iconic game printed directly on the packaging. Fans could play the game using their smartphones for a chance to win an Arcade1Up Pac-Man game cabinet.
The campaign also includes food deals, like a $10 Tastemaker pizza that first launched last year. Available at participating locations nationwide, the $10 Tastemaker is a large pizza with up to three toppings, with 17 to choose from and 680 potential topping combinations.
Parents who homeschool and teachers of students grades kindergarten through sixth grade can also still enroll in the regular Book It! program beginning in September for the 2021-2022 school year. Teachers and parents can set a goal for their students and once the goal is reached, they can give the students a certificate for free pizza.
Will your little one be participating in the Pizza Hut Book It! program this summer?