Fast food colossus McDonald’s has been having a rough time lately. Revenue is down, and it’s having to fight back hard against the burgeoning wave of fast-casual restaurants that promise healthful, organic food at affordable prices. But in an attempt to lure back customers, McDonald’s is dropping the price of all McCafe coffee drinks and sodas. Score!
In a report from Bloomberg, McDonald’s has announced that, starting in April, it will sell sodas of any size for just $1 and McCafe coffee drinks of any size for just $2. That’s a lot of sip for your buck. This promotion will only last for a limited time, however, so if you want to get caffeinated for cheap, go fast. (No word on what the exact run dates of the promotion will be.)
This promotion is just one in a string of many attempts by the fast food company to lure back customers. Last year, for example, the McPick menu changed nearly a half-dozen times and, of course, there was the addition of all-day breakfast, which did contribute to a nearly year-long lift in sales.
Why the slump? Bloomberg reports that more diners have been drawn to the aforementioned fast-casual dining scheme, or have been eating at home more frequently thanks to the dropping price of groceries. According to Vice President of U.S. Marketing for McDonald’s, Adam Salgado, this is an appeal to consumer’s thriftier sides. The limited-time promotion is “adding another layer of great value for customers with more choices,” he told Bloomberg.
“We know that there are budget-conscious consumers out there,” Salgado told Bloomberg. “Value will always be a part of our strategy.”
But if you think you’re going to be saving big, think again. Though prices vary by location, Bloomberg says that savings are likely to range depending on where you live. For example, McCafe drinks in Chicago sell for $2.69 to $3.09, giving customers a savings of between $1.69 and $2.09. But where prices are cheaper, soda purchases will only save customers a few cents—a large drink in Richmond, Virginia, only costs about $1.29, leading to minimal savings, Business Insider notes.
So, are you going to hit up McD’s for a $2 coffee?