Lego is hiring its first-ever Kid Creative Director


It goes without saying that the past year has been hard on everyone — including kids.

Whether they had school at home or in-person, chances are most children spent more time at home than usual, likely away from their friends. Inspired by the at-home creativity they saw during the last year, Lego is now conducting a search for the most creative Lego fan.

The company is now looking for the first-ever Kid Creative Director to join the Kids Creative Studio, a creative team led by other kids and focused on showcasing and inspiring the imaginations of children.


Along with receiving $10,000 to use toward their creative and educational endeavors, the winning Kid Creative Director will work with creative professionals from the Lego Group and Universal Music Group, plus kid influencers and creators that include YouTube stars Brock and Boston, gymnast and martial artist Bryton Myler and actors the GEM sisters.

Using a new music video maker called Lego Vidiyo and other creative tools, the child chosen will help produce music videos, engaging content and a commercial that will launch this summer.


Children ages 7-17 can apply for the job by submitting a video (original music or poetry, for example) or pictures (photos, drawings, etc.) showing off their creative skills. They’ll also tell Lego about themselves on a worksheet of prompts that includes mentioning what they first think of when they hear the phrase “Lego bricks or sets.”  A parent or guardian must submit approval for the application. The deadline to apply is April 18.

There are also a few things to keep in mind when creating the content to submit. The entry cannot have been previously published or submitted to any other contests. Also, make sure the only person in the video or photo is the child submitting the application. You’ll need to check that there are no other products, trademarks or copyrighted property in the application, too. Find all details here.

The Kid Creative Director will be chosen by Kids Creative Studio team members, the Lego Group marketing and/or its creative agency, and select external partners. Submissions are judged on creativity, originality, and presentation. Five additional finalists may also be chosen to have their work shared.

Do you have a child who would make a great Kid Creative Director for LEGO? Good luck!

About the Author

Kaitlin Gates

Kaitlin is a freelance multimedia journalist with a degree in journalism and psychology. Along with Don't Waste Your Money, she also writes for Simplemost, where she covers new product and food launches and overall general news. You can email her at or find her on Facebook at More.

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