LuLaRoe has attained cult status among the legions of women who either sell the clothing, wear it, or both. The direct sales company not only provides women with chic, comfortable clothing, but they use informal retailers (“Fashion Consultants”) to sell the brand to their family and friends.
However, the popular company has recently come under fire for what many are describing as “flimsy” leggings. As reported by Business Insider, many women have taken to social media to complain about the poor quality of their LuLaRoe leggings. They shared pictures of their torn, damaged clothing, saying that the items were new when they began to suddenly fall apart.
— Herkie (@corimarino) January 9, 2017
LuLaRoe spokeswoman Shana Frahm told Business Insider that fewer than one percent of merchandise shipped each month is damaged, according to the company’s internal audit. She said that is below the industry average.
“As you know, we are a new brand, and we have been working diligently to ensure that our customer experience is highly satisfactory,” she said.
Frahm would not, however, confirm whether the company was aware of the recent problems with leggings ripping. But she said customers can return flawed products to their LuLaRoe consultants.
“In regard to returns, our direction to our independent retailers is that we stand behind our product,” Frahm said to Business Insider. “The retailers can take those damages back and replace or issue refunds, and in turn, we credit their accounts as well.”