Cheerios Will Give You Free Wildflower Seeds To Help You Save The Bees

Wildflowers Signal Comeback from Drought and Fires
Getty Images | David McNew

Notice something missing from that new box of Honey Nut Cheerios in your grocery cart?

It’s true: we’ve been ghosted by Buzz the bee, the iconic bee mascot that has long been fluttering about on the cereal’s boxes. Replacing that chipper honey bee is an eerie white outline.

The reason Buzz the bee went MIA on us is a good one, though. General Mills is using its famed mascot, who we know so well he pretty much has his own seat at our breakfast table, to get some buzz going about the bee shortage.

In short, our food supply massively depends on the pollinating acts carried out by bees. (This is what a grocery store’s produce section would look like if we didn’t have bees. Scary, right?)

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Brittany Anas

Hi, I'm Brittany Anas (pronounced like the spice, anise ... see, that wasn't too embarrassing to say, now was it?) My professional writing career started when I was in elementary school and my grandma paid me $1 for each story I wrote for her. I'm a former newspaper reporter, with more than a decade of experience Hula-hooping at planning meetings and covering just about every beat from higher-education to crime to science for the Boulder Daily Camera and The Denver Post. Now, I'm a freelance writer, specializing in travel, health, food and adventure. I've contributed to publications including Men's Journal, Forbes, Women's Health, American Way, TripSavvy, Eat This, Not That!, Apartment Therapy, Denver Life Magazine, 5280, Livability, The Denver Post, Simplemost, USA Today Travel Tips, Make it Better, AAA publications, Reader's Digest, Discover Life and more. Learn More.