Ever since it was founded in 1990, Bath & Body Works has been a go-to destination for their fragrant bubble bath, lotions, body sprays and more. Whether you’re looking for a gift or just want to treat yourself, the store is always reliable.
Although the retailer has been in business for 28 years now, it may still have the ability to surprise you. Here are 13 interesting facts about Bath & Body Works:
1. They’re Behind America’s Best-Selling Fragrance
Everyone has their favorite Bath & Body Works scent, but one reigns supreme. Back in 2016, it was determined that Bath & Body Works’ Japanese Cherry Blossom was America’s best-selling fragrance. Here, Instagram user @catbeautyuk shows off the foaming sugar scrub version of her favorite scent:
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Ooh how I wish we could get @bathandbodyworks here in the UK. Obsessed with the Japanese cherry blossom scrub and moisturiser 🍒 #bathandbodyworks #japanesecherryblossom #sugarscrub #moisturise #bodybutter #sheabutter #cherryblossom #bathtime #bubblebath #bathscrub #bblogger #instabeauty
2. It’s Not Just For Women
While the brand is certainly popular with women, they’re not the only ones who like to smell good and pamper themselves. Which is why the retailer also offers a number of products geared toward men.
Here’s a pic Instagram user @shoppinghaulers snapped at her local retail location:
3. People Are Super Nostalgic For The Old-School Products
While it’s still going strong now, there’s no question that the heyday for Bath & Body Works was in the ’90s. People are so passionate about the store’s products from that time that there’s an entire website dedicated to the era. From the Heartland : Vintage Bath and Body Works is all about the store’s products during the years of 1990-2002. Here’s some of what you might find there:
4. It’s Owned By The Same Company As Victoria’s Secret
Bath & Body Works is owned by parent company L Brands, which also owns Victoria’s Secret, Pink, La Senza and Henri Bendel.
5. It’s Based In The Midwest
The first Bath & Body Works store opened in 1990 in Cambridge, Massachusetts. However, the company is headquartered in Columbus, Ohio.
6. The Website Has A Fragrance Finder
Looking for your signature Bath & Body Works scent but don’t know where to start? Check out this tool on the site that allows you to sort scents by category, such as floral, citrus and sweet.
7. You Can Score Steep Discounts Twice A Year
Bath & Body Works has a semi-annual sale in January and June, so these are great times to take advantage of up to 75 percent off.
8. They Don’t Use Traditional Advertising
You won’t see Bath & Body Works commercials on TV or see an ad in a magazine. Instead, the company relies on cultivating repeat customers by collecting customers’ contact information at checkout and sending them promotions directly.
9. Bath & Body Works Has Super Fans
There’s your casual Bath & Body Works shopper, and then there are those who are better classified as extreme fans of the brand. Jodi Severinski runs an Instagram account dedicated to the store, and it has more than 27,000 followers. Can you blame them? Look at this gorgeousness:
10. They Sell A Ton Of Candles
In addition to all things bath and body, they also sell fragrances for the home, including scented candles.
11. It Pays To Work At Bath & Body Works
If you’re a major fan of the brand, working there has it perks. According to Glassdoor, employees are initially given a 20 percent discount. After two months of service, part-time employees get 30 percent off and full-time employees get 40 percent off.
12. They’ve Embraced The Pumpkin Spice Trend
Pumpkin spice: It’s not just for lattes. Bath & Body Works also offers a number of pumpkin-scented products, such as this Sweet Cinnamon Pumpkin candle:
13. They’ve Changed With The Times
While the ’90s might have been all about “layering” fragrance with products like bath gel and body lotion, Bath & Body Works has kept up with trends and introduced new products accordingly, like Bath Fizzies, their version of bath bombs:
What is your favorite Bath & Body Works product?