If you didn’t hear all the commotion, Starbucks recently introduced a new unicorn frappuccino that almost broke the internet.
This sour concoction got tons of media coverage and sent customers running to their nearest Starbucks for a taste.
And, perhaps unsurprisingly, all of that free publicity and intrigue has translated into big results for the Seattle-based company.
The hype of the unicorn frappucinos was so successful that Starbucks says more quirky drinks are on the way.
“Just stay tuned because we have a lot more coming,” Howard Schultz, the company’s former CEO, said during a recent earnings call.
Schultz said the unicorn frappuccino drove lots of people to Starbucks locations and helped grow brand awareness and affinity. The company is expecting the unicorn frappuccino sales to show up in its third-quarter earnings.