Sears Will Sell Tires And Batteries on Amazon

What do you think of this move?

Retail Giant Sears Casts Doubt On Future Of Company
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Over the summer, Sears teamed up with Amazon to sell Kenmore appliances that consumers could control with Alexa via voice commands. (You might just overhear your neighbor saying something like “Alexa, start my laundry”).

Now, Sears is introducing its automotive products to the Amazon marketplace.

The department store—which closed about 300 brick and mortar stores over the past year—announced it will be selling batteries, jump starters, battery chargers and passenger car tires on the Internet giant’s website.

The announcement coincides with the 50th anniversary of Sears’ DieHard brand. Customers can shop DieHard jump starters, battery chargers and maintainers online at Amazon now. Come early 2018, passenger tires and batteries will be added to the mix, too.

sears auto photo
Getty Images | Scott Legato

“We want to diversify the revenue streams of our iconic brands and launching on Amazon.com will significantly expand the distribution and availability of the DieHard brand in the U.S., building on the success of our recent Kenmore appliances launch on Amazon.com,” said Tom Park, president of DieHard at Sears Holdings in a statement.

Selling Sears’ products on Amazon will also help the company reach millennials, Park told CNBC over the summer when the company first began teaming with Amazon.

Among the products that will be available on Amazon, include a DieHard compact lithium jump starter + phone charger that can give your phone juice, but is powerful enough to jump start a 6-cylinder engine. Sears will also sell the DieHard Advanced Gold Absorbed Glass Matt batteries, which are designed to power today’s vehicles, which need more energy for start/stop ignitions and accessories like DVD players, navigation systems and back-up cameras. Sears will also sell DieHard Silver Touring All-Season tires, which come with 70,000-mile limited warranty.

sears auto photo
Getty Images | Justin Sullivan

The company has called DieHard tires are “one of the leading tire brands.” It’s leveraged the brand by opening DieHard Auto Centers in Texas and Michigan.

While the venture into the Amazon marketplace represents a new chapter for Sears, the online retailer brought back something more “old-school” this year, too.

Sears, in time for the holidays, re-introduced its “wish book,” a 120-page gift guide that includes holiday decorations, toys, appliances and, of course, a dose of nostalgia.

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