This may not be good news for Sears stores, but it did cause the brand’s stock to skyrocket more than 24 percent.
Sears stores and Sears.com had previously sold Kenmore dishwashers, washing machines and other appliances almost exclusively.
“The launch of Kenmore products on will significantly expand the distribution and availability of the Kenmore brand in the US,” Sears CEO Eddie Lampert said in a press release. “At the same time, Sears Home Services and our Innovel Solutions unit will benefit from the relationship as more customers experience their quality services for Kenmore products purchased on .”
The retailer has been looking to become more competitive online since the decline of in-store shopping.
“As a leading integrated retailer, we’re continuing to find new ways to blur the boundaries between offline and online commerce by enhancing our mobile and online technologies to create new conveniences for our Shop Your Way members,” Leena Munjal, senior vice president at Sears Holdings, told RetailDive.
But, that’s just one of the ways that the brand is making the move to incorporate more convenient technology into its business model.
Sears also announced the integration of Alexa, the voice-controlled technology, into Kenmore appliances.
So, not only will you be able to purchase your appliances online, you’ll also be able to control them with voice commands.
Is Sears joining forces to lead the way in terms of convenience? It sure seems that way.