JCPenney to launch subscription clothing box for big and tall men

Finally—a clothing service for men who hate the mall.

JCPenney
Flickr | JeepersMedia

Clothing subscription boxes are all the rage these days. But, let’s face it: most of them are geared toward women. Think about it: Stitch Fix, Gwynnie Bee and many other well-known fashion delivery services target women in their products and advertising. But JCPenney is about to change things up!

The national retailer just announced a partnership with Bombfell, a men’s clothing subscription box service. This partnership will serve big and tall men, a demographic that needs more options, according to Bombfell founder Bernie Yoo.

“It’s been an underserved market,” he told the Dallas Morning News.

Bringing JCPenney on board with his company will help to create a “quality, high-value selection” for stylists to choose from.

“We thought this was a good first start … for the next few months we are going to learn as well,” a spokeswoman from JCPenney told CNBC. “The benefit of learning with Bombfell is they are the ones who have the platform and the means of doing this, and we also have a large big and tall customer base.”

The new subscription box from JCPenney and Bombfell will work like other, similar programs:

  • Customers will visit the subscription box service’s website (Bombfell.com) and answer a series of questions about their style and preferences
  • The system will then use those answers to select five of JCPenney’s items that match the responses and ship them to the customer.
  • Once the customer receives the package, he has seven days to try on the items. Any clothes or accessories the customer decides to keep, he pays for. Anything else is shipped back to the company. Returns cannot be made at the stores, though.
  • Shipping is free for this service (including returns).

How much will this cost? The prices should range between $15 and $120 per item, with a $20 styling fee per box that can be applied to the purchase of any item the customer decides to keep.

The big and tall market is one of JCPenney’s strongest departments, and the retailer hopes this new service will provide savings and convenience for those niche customers.

“Since we know our Big & Tall customer has a strong appetite to shop online for their favorite merchandise in the sizes that fit just right— and with special sizes being one of several long-term growth initiatives outlined by the company—we’ve partnered with Bombfell as an all-new way of connecting with this customer,” spokesman Joey Thomas told Retail Dive.

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