Is there anything worse than having to fork over an obscene amount of money for a bridesmaid dress you’ll never wear again? Well, shopping for bridesmaid dresses may have just become a little more convenient, and easier on your wallet, too.
Fast-fashion retailer Forever 21 has teamed up with Los Angeles-based designer Rory Beca to create a capsule collection of gorgeous bridesmaid dresses that are not only stylish, but super affordable. All of the dresses in the collection are retail for under $78.00.
The collection, titled Pretty By Rory, is a first for the company, as they’ve never tapped into the bridal industry prior to this collaboration. But the retailer saw this as an opportunity to offer their customers something new and different.
“We see this collection as an opportunity to provide on-trend bridesmaidwear at a price point our bridal customers will love,” Forever 21 vice president of merchandising Linda Chang told Women’s Wear Daily.
The dresses are available in a range of colors, including blush, mint, coral, mauve, lavender, nude and black. And if you’re looking to mix things up, some of the dresses are even offered in a floral pattern.
Available in sizes extra small to extra large, Pretty By Rory can be found in select Forever 21 stores as well as online.
Ready to take a peek at the collection? We thought so!
The Pretty By Rory Chiffon Maxi Dress, available in four colors, comes in sizes extra small through extra large and retails for $78 online. The color shown in the photo is coral.
The Pretty By Rory Flounce Midi Dress is available in six colors and comes in sizes extra small to extra large and retails at $78 online. The color shown in the photo is mauve.
The Pretty By Rory Surplice Dress is available in six colors and comes in sizes extra small to extra large. The dress pictured below is shown in black and retails for $68 online.
The Pretty By Rory Flounce Maxi Dress is available in six colors and comes in sizes extra small to extra large. The dress pictured below is shown in the color seafoam and retails for $68 online.
The Pretty By Rory Chiffon Maxi Dress is available in only three colors, but comes in sizes extra small to extra large. The dress pictured below is shown in the color blush and retails for $68 online.
The Pretty By Rory Strappy Dress is available in only several different colors, as well as patterned in sizes ranging from extra small to extra large. The dress pictured below highlights the floral pattern that is available for select dresses within the collection.
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