The famously affordable grocery store Aldi has done it again. First, it rolled out two delicious flavors of alcoholic ice pops, now its proprietary brand of rosé is beating out the much more expensive competition. Is there anything this bargain grocery store can’t do?
Aldi’s $8 rosé is called Côtes de Provence Rosé, and it prevailed over rosy rivals that are up to three times more expensive (including the 2015 vintage of the same wine). This rosé competition took place earlier this month at The International Wine Challenge, where the 2016 Côtes de Provence was praised for its flavors, which include strawberry, white fruit and subtle spice.
Indeed, the 2016 rosé even managed to win a prestigious silver medal. Several other Aldi wines also were awarded prizes, including a Lot 25 Prosecco and a limited edition Organic Prosecco.
The wine is described as delivering “delicate yet intense flavours of summer fruits, with a subtle quartzy spice.” The Aldi website recommends pairing it with grilled fish or salads, like you typically would with most white and rosé wines.
“It has been a huge year for innovation at Aldi. We’ve not only expanded our sparkling range, but also introduced a brand new French initiative,” Tony Baines, Joint Managing Director of Corporate Buying, told The Sun. “We have been working closely with renowned winemaker Jean Claude Mas to change perceptions around French wine, which is often perceived as expensive and intimidating, so it is fantastic to see some of these products acknowledged as some of the best in the world.”
It’s clear that bargain-priced wines are no longer relegated to the bottom shelves anymore. Between this $8 rosé and Walmart’s award-winning $6 Malbec (it was named “Best in Show” at Decanter Magazine’s World Wine Awards last year), wine is becoming more and more affordable—and we can all raise a glass to that!